En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
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Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,116 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
319 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Media Planning
- Product Planning
- Marketing Communications
- Product Marketing
- Revenue Management
- Product Lifecycle Management
- Paid media
- Product Management
- Strategic Marketing
- Advertising
- Marketing Management
- Marketing
- Marketing Planning
- Advertising Campaigns
- Sales Strategy
- Marketing Channel
- Promotions and Campaigns
- Integrated Marketing Communications
- Product Strategy
- Promotional Strategies
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
91% of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
(41 ratings)Offered by
Explore more from Marketing
IE Business School
IE Business School
University of Illinois Urbana-Champaign
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Showing 3 of 319
CG
Reviewed on Sep 19, 2020
ENCANTO ESTE MODULO A PESAR QUE ME COSTO UN POCO MAS QUE LOS MODULOS ANTERIORES.. PERO ESTOY ENCANTADA CON LOS PROFESORES DEL MODULO.... SEGUIRE APRENDIENDO MAS SOBRE EL MARKETING MIX
JC
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
IM
Reviewed on Jun 20, 2021
Preferiría que colocaran mas ejemplos sobre cada concepto o fundamento para una mejor comprensión, pero todo esta muy bien gracias.
