En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
3 days left! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now
Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,116 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
319 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Product Management
- Marketing Planning
- Advertising
- Marketing Communications
- Integrated Marketing Communications
- Marketing Channel
- Revenue Management
- Media Planning
- Promotional Strategies
- Advertising Campaigns
- Marketing
- Sales Strategy
- Product Marketing
- Paid media
- Marketing Management
- Product Strategy
- Product Planning
- Product Lifecycle Management
- Promotions and Campaigns
- Strategic Marketing
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
91% of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
(41 ratings)Offered by
Explore more from Marketing
IE Business School
IE Business School
University of Illinois Urbana-Champaign
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
80.87%
- 4 stars
14.73%
- 3 stars
3.13%
- 2 stars
0.62%
- 1 star
0.62%
Showing 3 of 319
SM
Reviewed on May 7, 2017
Excelente programa. Muchas gracias al equipo de profesores por tan magnífica
AR
Reviewed on Oct 16, 2022
Las últimas dos semanas son más pesadas debido a la falta de gráficos, pero de ahí en fuera el temario me parece excelente.
JC
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
