Welcome to "Foundations of Music Promotion & Branding," the foundational pillar of the "Building Your Audience for Music Professionals" Specialization. Spanning over four detailed modules, this course is your first step toward mastering the art of music promotion and establishing a resonant brand within the industry.
Foundations of Music Promotion & Branding
Foundations of Music Promotion & Branding
This course is part of Building Your Audience for Music Professionals Specialization
Instructor: Joey Harris
1,767 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Construct a comprehensive mood board integrating visual references, color palettes, and font selections to aid in the creative development process.
Create an impactful visual narrative that captures the essence of your audience growth journey.
Formulate a goal-oriented plan for soliciting and assimilating feedback.
Produce an audience analysis report, that showcases your understanding of collected data and its implications for branding strategies.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in English
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This course is part of the Building Your Audience for Music Professionals Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
This week covers brand authenticity and identity, and guides you through genuine self-expression, brand curation and audience connection. In Lesson 1, "Exemplary Brand Identities," you will explore the role of brand identity in building dedicated followings and crafting cohesive images across platforms. Lesson 2, "Crafting an Authentic Brand Identity" focuses on forging deep audience connections through genuine self-conception. At the end of the module, you will distill your core values into brand identity statements to create an authentic personal brand.
What's included
9 videos7 readings2 assignments1 peer review1 discussion prompt1 plugin
This week you'll begin crafting an authentic brand identity. Through lectures, hands-on activities and expert insights, you will explore strategies for brand development; explore the role of visual elements like logos, colors and fonts; and learn to create and maintain a powerful mood board. Then, you’ll uncover the significance of feedback and use it to refine your brand. This will prepare you to develop a comprehensive plan to elevate your brand with peer feedback, focus groups, coaching, and collaborations.
What's included
6 videos3 readings1 assignment1 peer review1 discussion prompt
This week, you’ll learn about the critical process of audience research and its profound impact on brand strategies. Discussions encompass the significance of collecting relevant data, methods for accurate data acquisition, and the analytical potential of demographic factors. You’ll participate in hands-on activities, honing your skills to determine research parameters and gather audience data. At the end of the module, you will craft an audience analysis report and develop a precise audience persona, providing a roadmap for informed and effective branding strategies based on a deep understanding of your target audience.
What's included
2 videos3 readings1 assignment1 peer review
This week guides you in setting goals, defining key audience growth elements, and recognizing significant milestones in brand and audience development. Discussions cover how to source valuable feedback and refine work based on insights. For the final project, you will reflect on your personal growth and achievements to create an artistic visual representation of your journey.
What's included
5 videos1 reading1 assignment1 peer review
Instructor
Offered by
Recommended if you're interested in Music and Art
University of Colorado Boulder
Coursera Instructor Network
California Institute of the Arts
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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