Are you a musician looking to stand out in a crowded, competitive music industry? Do you want to build a distinctive brand that sets you apart from the rest? In today's world, where musical content is everywhere, developing a unique artistic brand is more important than ever. Whether you're just starting out or you're a seasoned pro looking to take your career to the next level, this course is the perfect way to gain the knowledge and skills you need to stand out from the crowd.
Building Your Artistic Brand
Building Your Artistic Brand
This course is part of Musician’s Professional Toolbox: Your Portfolio Career Specialization
Instructor: Jeffrey Nytch
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Identify the character of visual and audio materials that best capture the professional image you wish to project.
Use a variety of demographic and psychographic parameters to define your customer market and/or audience.
Identify marketing channels and how they are used to promote your brand and build your business.
Employ strategies for effective social media content.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Musician’s Professional Toolbox: Your Portfolio Career Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
In this module, you will learn the key components of one’s artistic brand and determine how to use those to communicate your Mission Statement from the first course in this specialization, "Strategies for Success in your Music Career".
What's included
3 videos3 readings1 assignment2 discussion prompts
In this module, you will learn how to determine the characteristics of your market and how to best meet their needs.
What's included
2 videos1 reading1 assignment1 discussion prompt
In this module you will learn how to determine the best ways to reach and engage your target market through a variety of virtual and physical channels.
What's included
3 videos1 assignment1 peer review1 discussion prompt
In this module, you will learn how to use email, e-newsletters, social media and other online channels in an integrated and holistic way to build and manage your online presence.
What's included
4 videos1 assignment1 peer review1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Music and Art
The Pennsylvania State University
The State University of New York
Coursera Project Network
Starweaver
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.