As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd.
Promotional Materials Every Musician Needs
Promotional Materials Every Musician Needs
This course is part of Musician’s Professional Toolbox: Your Portfolio Career Specialization
Instructor: Jeffrey Nytch
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.
Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.
Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.
Identify the key components and visual “feel” of a professional website.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Musician’s Professional Toolbox: Your Portfolio Career Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 3 modules in this course
In this module, you will learn the content and formatting principles behind a variety of resume types and create three different resumes based on your professional training and experience.
What's included
2 videos3 readings1 assignment1 peer review3 discussion prompts
In this module, you will learn to write compelling biographical materials and effective cover letters for a variety of uses.
What's included
2 videos2 readings1 assignment1 peer review1 discussion prompt
In this module, you will learn principles of design and content required to create compelling promotional materials through visual, audio, and web-based means.
What's included
4 videos1 reading1 assignment1 peer review1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Music and Art
California Institute of the Arts
The State University of New York
University of Colorado Boulder
Coursera Instructor Network
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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