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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,881 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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5326 - 5350 of 7,175 Reviews for Foundations of Digital Marketing and E-commerce

By Fabio R

•

Apr 28, 2025

muito bom

By Quân N

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Apr 24, 2025

i like it

By JANET Y M J

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Apr 24, 2025

excelente

By Maia M L

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Apr 17, 2025

muy bueno

By 11

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Apr 4, 2025

i love it

By ANBUNATHAN K

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Mar 25, 2025

excellent

By VU V N

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Mar 13, 2025

very good

By Jorge D M S

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Mar 10, 2025

excellent

By Nong T C

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Mar 10, 2025

very good

By Jessica d O

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Mar 5, 2025

Excelente

By 045_ P

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Mar 5, 2025

THANK YOU

By 陈玉娟

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Mar 5, 2025

very good

By Caterine C A

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Mar 5, 2025

Excelente

By Anithaxx.E G

•

Mar 2, 2025

EXCELENTE

By YENNY A G

•

Feb 18, 2025

muy bueno

By Ayandip N

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Feb 17, 2025

very good

By Luis M F F

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Feb 12, 2025

Excelente

By Alexandre P d S F

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Feb 9, 2025

D+++ !!!!

By Md. R

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Feb 5, 2025

Excellent

By Candice C

•

Feb 3, 2025

Fantastic

By Gaurav

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Feb 3, 2025

very nice

By Dario B

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Jan 28, 2025

tres bien

By Neide A R L

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Jan 24, 2025

Excelente

By Gaurav K

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Jan 24, 2025

very nice

By Cristian A C C

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Jan 18, 2025

EXCELENTE