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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,853 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

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401 - 425 of 4,596 Reviews for Foundations of Digital Marketing and E-commerce

By Leandro Z

Aug 1, 2022

Foundations of Digital Marketing and E-commerce is a great first step for those seeking a career in Digital Marketing and E-Commerce. The course was full of relevant information and wasn't too difficult to understand or too convoluted.

By Nguyễn H V

Mar 24, 2023

I had learned much important knowledge about marketing as well as digital marketing. The video's and content's quality is extremely good and I guess all you will feel that you wasted your time on this course. Thank you Google so much.

By Alberto H

Mar 17, 2023

This was a very informative course, it was very well explained and the instructor of the course was straight to the point and easy to understand. I feel very motivated to keep learning about this topic and continue this certification.

By Star D

Sep 19, 2022

I loved everything I learned. The instructor was very clear and concise. Easy for me to retain without much playbacks ( I went back sometimes for a refresher an etc) but overall loved this. Im getting through this course in no time.

By HEMANT K K J S (

Jul 18, 2022

This Course provides a broad understanding about Digital Marketing and E-commerce and helpds to explain the fundamental concepts and its applications at various levels in your journey as a Digital Marketing and E-commerce Specialist.

By Julie G E

Jul 31, 2023

I learned a lot that I had never heard of before. It was at my own pace which I like because I work a full time job and my commute to work is an hour and an hour back home. The course was easy to follow and full of great information.

By Nikita L

Nov 22, 2023

It can be daunting entering a course you have no idea about. But this is really beginner friendly. I have built so much confidence in the knowledge I have acquired from this course alone. Recommend %100, go for it and stick with it!

By Canning S S

Mar 20, 2023

The course is world class and is very indepth with well designed lectures. The weekly quiz and the 80% pass mark sets the bar high for those who really want to learn and gather industry relevant knowledge and credible certification.

By MD T

Jul 30, 2022

Amezing course conteng , instructor aer too goood... Thank you coursera for gived me a chance with financial aid to complete this course. i hope you will help me again to completing another course. Thanks & Regard MD . Tousif

By Dionte L

Jan 23, 2024

I was already an entrepreneur/small business owner when I signed up for this course, so I was very familiar with the majority of the material & was able to pretty much breeze through it. Can't wait to continue on with this journey!

By AMREENA F

Oct 2, 2023

EXCELLENT COURSE FOR ANYONE WHO DONT HAVE ANY KNOWLEDGE ABOUT DIGITAL MARLETING EASY TO UNDERSTAND FLEXIBLE COMPLETE ON YOUR PACE VERY HELPFUL FOR ANYONE NO MATTER IF YOU HAVE A PRIOR KNOWLEDGE OR NOT YOU CAN LEARN IT FROM SCRATCH.

By Uzonna U

Dec 15, 2022

Very efficient and impacting. I oved every minute spent on this course and also gained great insights in the process.

I'm eagerly looking forward to a great future in my chosen new career after I'm done with the rest of the courses.

By manishkurrey

Sep 11, 2022

Good Foundation course to start.I like the structure and the way it presented the digital marketing concepts.Also the videos by Google employees are motivating and inspring.In all its a good foundation course in digital marketing.

By Anacani W

Feb 27, 2023

It was an amazing experience. I loved all the content and how it was laid out. I loved all the different ways they make you interact to maximize learning. It was a great stepping stone in preparing me for the rest of the course.

By 10 H G

Nov 9, 2022

A very good and useful course for beginners who have no prior knowledge about marketing. It is very easy to understand quick to learn and short. You need to invest your time efficiently and this course doesn't demand much of time.

By Aprille P

Oct 26, 2022

Very good course that discusses all the basics of Digital MArketing and E-Commerce. I am really happy to enroll and have learned stuff that are jargon to me. I am planning to enrol to more of the courses and broaden my knowledge.

By AFIQAH H B M

Feb 24, 2023

From this course, I got to learn many things which I already have learn and haven't learn yet. From what I can learn, those knowledge, may be share to my collegues and peers of universities or job place. Thank you for everything.

By Anthony G

Dec 14, 2022

I thought t the Foundations of Digital Marketing and E-commerce was a well done course. I like how you could go at your own pace and if you did not pass the test on your first try it was ok because you could re do it if you want

By Ashleigh B

Oct 7, 2022

Easy to follow and very interesting. I also love that every video has the transcription under it. I struggle to learn with only auditory information so being able to read the words at the same time I heard them was very hepful.

By Cristian H

Sep 26, 2022

Very well put together introduction. Give you great insights on what digital marketing and e-commerce are, the different job titles within the industry, and much more. Excited to continue forward and learn more of the specifics.

By Arynn H

Aug 9, 2022

I enjoyed the first course, Foundations of Digital Marketing and E-commerce. It opened my eyes to a new perspective, data analyzing tools that I will continue to learn about, and terms. I am excited to continue with this course.

By Tanmaya G

Feb 16, 2024

This course is created just for beginners as they cover topics from basics. I got to know more about digital marketing and what goes behind a simple e-mail which we get from any brand. Excited to learn more in upcoming courses.

By kate a

Oct 18, 2022

Excellent introduction into the world of digital marketing and e-commerce! Despite the huge amount of information, it is described in a very accessible and engaging way. I believe, this made this course so exciting and useful!

By Esther O

Feb 20, 2024

I made it! This course was designed in a simple and engaging format, I learned some basic concepts that will kickstart me into the massive field of DIGITAL MARKETING AND E-COMMERCE. I look forward to starting the next course.

By Noor U A

Jul 28, 2023

The course captured my interest and opened my eyes to the vast world of digital marketing. The curriculum was well-structured, covering a wide range of topics, from the fundamentals of marketing to advanced digital strategies.