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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,992 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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426 - 450 of 5,573 Reviews for Foundations of Digital Marketing and E-commerce

By Ajit M N

Jul 17, 2022

I thoroughly enjoyed taking this course! I have been a digital marketing enthusiast for a while, and I think I made the best decision to enroll in this. Learning digital marketing from Google...that's exciting! Thank you, Google and Coursera!

By Ingrid S

Oct 25, 2023

This course is a great way to start in digital marketing. I have no prior experience and this course helped me understand the basics of digital marketing and e-commerce and showed me how multi-faceted this industry is. I highly recommend it!

By Abdullah R

May 11, 2023

A great course for learning the Fundamentals of Digital Marketing and E-commerce business. They broke down everything to its core in the simplest possible way so that someone with less technological experience can also understand the things.

By Sahir S

May 4, 2023

Amazing !! Highly Recommended, I've been doing digital marketing from last 9 years, i took this course just to experience and refresh my things, it was worth it, they way they kept the flow the points they have covered Amazing !!!! love it !

By Deleted A

Jun 23, 2022

I really enjoyed taking this course and I highly recommend it to anyone and everyone! There's a lot of material and it goes at a great pace. You will most definitely learn something and the teachers are very well spoken and easy to follow.

By Afdal B

Aug 1, 2023

There are many things that I have done in my work, but not as a marketer. Some of the processes that I have done have their own terms and are summarized quite neatly so that it is easier to remember them and carry them out more effectively.

By mostafa e

Aug 20, 2022

It is the best online course that I have ever studied because of the interaction required during the study that makes you be focused all the time and thus benefit from the information in the content. thank you Google and thank you coursera.

By Shakir K

Jan 28, 2024

First, when I start, I don't have an idea about digital marketing and e-commerce. Now Alhamdilillah I learned a lot from this course section. I'm able to define what is digital marketing and e-commerce. Thanks Coursera staff and Community.

By Maria W

Sep 13, 2023

This course was just amazing and i learned a lot, their was new knowledge and learning in every single video and reading part, i am considering myself a very lucky candidate to have this golden chance to learn from this platform.

thank you

By GRACE M K

Feb 6, 2023

I enjoyed the course work and really learned alot. I enjoyed the classes and the Google team was very knowledgeable and relatable. The structure of using videos and visuals made the course fun. Looking forward to the next course. Good job!

By Leo M

Oct 9, 2022

This course provides an excellent foundational overview of all things digital marketing. I've spent years collecting information and it is impressive how this course summarizes neatly and cohesively so much in such a short period of time.

By Rick T

Oct 17, 2022

I found this foundations course to be helpful in providing a broad overview of digital marketing and e-commerce. My interest in this field has increased as I have learned more about the exciting opportunities available in this profession.

By Adel M S

Jun 15, 2022

السلام عليكم ورحوة الله وبركاتة

بصراحة شكرا جدا جوجل وكل العاملين

شكرا جدا كورسيرا وكل العاملين

كورس التسويق الالكتروني والتجارة الالكترونية من اجمل واقوي الكورسات للدخول الي هذا المجال الرائع

تحياتي جوجل مع كل الحب لان هذا هو المعهود منكم

By Jennifer A

Jan 25, 2024

Thank you for a great course and definitely need to complete the other courses related to the package. A wonderfully practical course - both personally and professionally and I've learned so much about e- commerce and digital marketing.

By Areesha R

Oct 18, 2023

This course is great for building a foundation for your digital marketing career. It is well planned, well taught and well organized. It is delivered in a very easy way that one doesn't get confused or find the concepts difficult at all.

By Ahmed E

May 24, 2023

this course is more than perfect, and words can't describe how helpful it was for me or how happy I'm right now finishing this course, or even how excited I'm for the next course in this program. thank you all for this great opportunity.

By alberto l

Mar 20, 2023

The course achieves my expectations for an introductory course to digital marketing. A perfect course to have a feeling about the subjet. Good if you want to have a general view of the subjet or as a first step if you want to go further.

By Sonja B

Jul 20, 2022

Lots of new terms to learn and greart scafolding for preparing for the rest of the course! I have little to no computer expertise and was able to follow this class and learn how to understandf what digital marketing and e-commerce are.

By TOWHIDUL I S

Mar 29, 2024

Believe me, this course may be the best foundational course in Digital Marketing and E-commerce. I learned a lot from this course about core concepts of digital marketing and e-commerce. You can enroll this course. It's worth your time.

By neha p

Jun 14, 2022

Thank you very much for the experience and the possibility to learn new information about marketing. A very informative and interesting course. It was great to participate and i will definitely recommend to my friends and acquaintances.

By Taznim J

Jan 11, 2024

An excellent in-depth beginner friendly course to better understand the realm of digital marketing. The summarized key words and topics at the end of each module really helped me to go through it again and keep track of what I learned.

By Bilal B

Jul 29, 2023

As a beginner in digital marketing, it helped me establish a solid foundation. Initially, memorizing the definitions of terms was challenging, but the daily repetition approach made learning much more effortless. I enjoyed this course.

By Md. A M K

Jul 24, 2023

I recently completed the Foundations of Digital Marketing and E-commerce course, and I must say, it exceeded all my expectations. From start to finish, the course was an enlightening journey into the dynamic world of digital marketing.

By Rukayya y

Dec 2, 2022

Thank you so much Coursera and Google for such a great class. the insight you give is unmatchable...I give my 5 stars course I don't have anything to complain about, cause it's an excellent eyeopener for me. Cant just thank you enough.

By Leandro Z

Aug 1, 2022

Foundations of Digital Marketing and E-commerce is a great first step for those seeking a career in Digital Marketing and E-Commerce. The course was full of relevant information and wasn't too difficult to understand or too convoluted.