El mayor servicio de transporte urbano del mundo no tiene ni un solo auto. El mayor servicio de alojamiento del mundo no tiene ni una sola habitación. La tienda de comercio más grande del mundo no tiene ni un local, y ni siquiera depósito. Uber, AirB&B y Alibaba son tan solo tres ejemplos de los cambios que ha producido en el mundo la tecnología y en particular Internet. Evidentemente, el mundo cambió. Al realizar este curso comprenderás las características que hacen a los negocios en la nueva economía apoyados en la tecnología, para que puedas diseñar tu propia estrategia de e-business.
E-Business: Negocios Online
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Gain insight into a topic and learn the fundamentals.
4.7
(247 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 13 hours
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What you'll learn
Habilidades estratégicas y operativas para la implementación de una estrategia de e-business.
Características que asumen los negocios apoyados en la tecnología en el contexto de la nueva economía.
Ventajas de internet como canal de promoción del negocio y generador de oportunidades; diferentes actividades de marketing a través del mismo.
Skills you'll gain
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Assessments
17 assignments
Taught in Spanish
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There are 4 modules in this course
En la primera semana del curso, te acercarás a los grandes cambios que ha provocado el uso de la tecnología en el mundo a través de distintos ejemplos. Además, reconocerás las diferentes maneras que tiene una empresa para introducirse en el mundo digital según sus objetivos. Por último, conocerás las diferentes formas que puede tener una empresa de generar ingresos a través de negocios digitales.
What's included
2 videos8 readings4 assignments2 discussion prompts
En esta segunda semana del curso analizarás las estrategias para crear una marca en el mundo digital. También conocerás cómo crear una tienda virtual desde cero, paso a paso. Finalmente, adquirirás tips para que el diseño del sitio acompañe al proceso del e-commerce de manera adecuada.
What's included
2 videos6 readings4 assignments
En esta semana, conocerás trucos y técnicas para utilizar el e-mail como una herramienta de marketing. Además, identificarás técnicas para lograr posicionar al negocio en las primeras posiciones en las búsquedas, especialmente de Google. Por último, conocerás estrategias para optimizar el uso de las redes sociales que potencien al negocio.
What's included
2 videos6 readings4 assignments
En esta cuarta y última semana te introducirás en los conceptos generales de la publicidad en Internet, como los banners, y las distintas formas de comercializarse. Además, conocerás las diferentes maneras de hacer campañas publicitarias en las redes sociales más conocidas. Finalmente, analizarás las dos formas de publicidad que tiene Google: Google Ads y Google AdSense.
What's included
1 video6 readings5 assignments
Instructors
Instructor ratings
4.6 (59 ratings)
Offered by
Recommended if you're interested in Business Strategy
Universidad de Palermo
Universidad de Palermo
Universidad de Palermo
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