Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products.
Doing Business in China Capstone
Doing Business in China Capstone
This course is part of Doing Business in China Specialization
Instructors: Prof. Dominic Chan
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4.8
(115 reviews)
Beginner level
No prior experience required
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
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Taught in English
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This course is part of the Doing Business in China Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
Welcome to the "Doing Business in China" Capstone Project! We've used this course shell to bring you the resources and tools you need to complete your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone.
What's included
2 readings
The first task now is you'll write your Description of the product you will develop further in a full opportunity analysis for your final project. You should specify how bringing the project into China fits the company. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of three of your peers.
What's included
2 readings1 peer review
In this Module, you'll write your Strategic Plan for your product that will be part of your final project. Because determining who, where and how to enter China is critical to the success of your capstone, you'll have the opportunity to get feedback on the appropriateness and analytical strength of your strategic plan before you submit it as part of your final project. Once you submit your idea, please review the Strategic Plans of three of your peers.
What's included
2 readings1 peer review
In this Module, you'll write your Marketing Plan for your product that will be part of your final project. Because determining who the audience is for a product, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit it as part of your final project. Once you submit your idea, please review the Marketing Plans of three of your peers.
What's included
2 readings1 peer review
Use this week to bring your project together and complete the Business Plan. Then, develop a 1-min video pitch presentation to sell your business plan to the management team of the company of the product you selected. Find someone you trust to review your work and offer feedback. Use the forums to see if your peers will help you out. Once you submit your plan and presentation, please review the work of at least three of your peers. We can't wait to see what you've come up with!
What's included
4 readings2 peer reviews
Instructors
Instructor ratings
4.6 (17 ratings)Offered by
Recommended if you're interested in Business Strategy
The University of Melbourne
Nanjing University
ESSEC Business School
University of Cape Town
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JE
5
Reviewed on Jul 2, 2021
Muy interesante llevándote a analizar con multiples modelos tú producto para ingresarlo a China.
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