This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
About this Course
- 5 stars83.62%
- 4 stars12.38%
- 3 stars2.21%
- 2 stars0.44%
- 1 star1.32%
TOP REVIEWS FROM SELLING TO CHINESE CONSUMERS
I like how it has a localised approach and does not depend to much on conceptual things.
Very complete course but it should update some of the information... some of the concepts are from 2015-2016 and China has changed a lot since then...
This was interesting, but focuses mostly on brand image rather than the practical aspects of how to sell to Chinese customers
Good overview on China consumer preference behaviours and motivation behind
About the Doing Business in China Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.