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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,852 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SM

May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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1526 - 1550 of 1,552 Reviews for The Strategy of Content Marketing

By Elizabeth N C

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Sep 23, 2021

It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case

By LAURA D A

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Jul 19, 2020

The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.

By Nicolas P

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May 15, 2023

Why use a podcast to explain the most important part of the MOOC and make an assignment based on that?

By Hooman D

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Apr 6, 2022

The course has some strong materials in there, but it's too disorganized to make any sense.

By maheshi n

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Jan 31, 2023

videos are not helpful and content also need more description

By Pierluigi L

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Aug 12, 2020

interesting and rich in content, but absolutely dispersive!!!!

By Benito V

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Aug 31, 2021

Taking a while to get anywhere of relevance to me.

By Justin D

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Jan 13, 2022

Very glitchy course with some missing videos.

By Emily R

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Jun 18, 2020

Quite basic and not especially engaging.

By laumadrid:3

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May 20, 2024

necesito la certificacion

By Ivana V

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Oct 13, 2024

Only one star due to the fact thatand the content ioutdated, I don't know Trom -which year this course is from, since this doesn't fall under the "generall information", but I suppose it's 5-10 years. A lot of reference, sites, links are not working. And I fear that twitter isn't a platform for social networking as dominant as refered to. Sorry, but marketing, especially content marketing is a very dynamic and fast changing niche. It needs to be up/to/date in order for learners to get a value for their money, in this case.

By YULI K P

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Oct 4, 2024

No me gusta los cursos que deba uno depender de la calificación de otros compañeros y no del profesor directamente. Los compañeros muchas veces no saben corregir ni retroalimentar a sus compañeros solo sienten que si saben más no explican sino juzgan el aprendizaje de otros que están ahí haciendo el esfuerzo. Me deseo retirar de este curso

By Tara P

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Aug 23, 2023

I'm not sure what happened with this course, but all additional guest speaker modules were missing. I thought it was my system, but anything with Brian or any other speaker was completely missing. I'm not sure if they revoked their rights, but I am disappointed.

By Nmesomachukwu U

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Nov 27, 2023

I watched the videos, did the quizzes but most of the content remained locked, even though I'm on Coursera Plus. I've complete course but one of my peer graded assignments is withholding my certificate.

By Twoja R

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Feb 20, 2024

taking under considerations other courses i've done, this one is the worst one by a healthy margin, I doubt if I will take any UC DAVIS course in the future.

By Osiobe M

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Jul 17, 2020

Being a certified content marketing strategist is a thing of great joy. The course has added more to my knowledge as a person and other aspects as well.

By Eric L

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Jun 30, 2023

This course was more about the instructor and advertising Copyblogger Media than the actual content. I did not find it engaging or entertaining.

By Vanesa Z

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Apr 18, 2024

Hola buenas tardes tengo las clases bloqueadas de la semana uno y dos y no puedo avanzar alguien que me diga que puedo hacer al respecto

By Mr k

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Jul 26, 2024

A YouTube video will provide more useful information than this course. When it came to wordpress in 2024, it made me uncomfortable

By Bianca D

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Jun 22, 2023

O curso deveria ser mais dinamico, acho que enrola demais até chegar ao conteúdo, sem falar que a narraçao é muito calma.

By Sayda D

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Jun 28, 2024

There is so much reading and grading of peer's materials. I could just read a book on this subject :(

By kolawole s

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May 17, 2024

worst course on Coursera, from the podcast to how now examples are shown

By L Z P

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Sep 20, 2024

Wish I could give zero stars. A waste of time and money. Don't do it.

By Krisztian K

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Sep 15, 2022

Someone missgraded me and i couldnt finish my course!

By K56 N A T

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Sep 16, 2022

The teacher tries to promote for Copyblogger