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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,814 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

DP

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

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1526 - 1540 of 1,540 Reviews for The Strategy of Content Marketing

By Tara P

•

Aug 23, 2023

I'm not sure what happened with this course, but all additional guest speaker modules were missing. I thought it was my system, but anything with Brian or any other speaker was completely missing. I'm not sure if they revoked their rights, but I am disappointed.

By Nmesomachukwu U

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Nov 27, 2023

I watched the videos, did the quizzes but most of the content remained locked, even though I'm on Coursera Plus. I've complete course but one of my peer graded assignments is withholding my certificate.

By Twoja R

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Feb 20, 2024

taking under considerations other courses i've done, this one is the worst one by a healthy margin, I doubt if I will take any UC DAVIS course in the future.

By Osiobe M

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Jul 17, 2020

Being a certified content marketing strategist is a thing of great joy. The course has added more to my knowledge as a person and other aspects as well.

By Eric L

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Jun 30, 2023

This course was more about the instructor and advertising Copyblogger Media than the actual content. I did not find it engaging or entertaining.

By Vanesa Z

•

Apr 18, 2024

Hola buenas tardes tengo las clases bloqueadas de la semana uno y dos y no puedo avanzar alguien que me diga que puedo hacer al respecto

By Mr k

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Jul 26, 2024

A YouTube video will provide more useful information than this course. When it came to wordpress in 2024, it made me uncomfortable

By Bianca D

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Jun 22, 2023

O curso deveria ser mais dinamico, acho que enrola demais até chegar ao conteúdo, sem falar que a narraçao é muito calma.

By saydamae1

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Jun 28, 2024

There is so much reading and grading of peer's materials. I could just read a book on this subject :(

By kolawole s

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May 17, 2024

worst course on Coursera, from the podcast to how now examples are shown

By L Z P

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Sep 20, 2024

Wish I could give zero stars. A waste of time and money. Don't do it.

By Krisztian K

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Sep 15, 2022

Someone missgraded me and i couldnt finish my course!

By K56 N A T

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Sep 16, 2022

The teacher tries to promote for Copyblogger

By Tarek A

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Sep 6, 2023

there is no certificate

By Adrash S

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Aug 9, 2024

bad experience