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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,852 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SM

May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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1276 - 1300 of 1,553 Reviews for The Strategy of Content Marketing

By Tosin A

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May 27, 2020

I really like the course. Thank you for the opportunity given to be a part of it. Please do try to include current materials for study and references. I observed that most of the materials are from 2012.

By Mrudula S

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May 29, 2023

This course has honestly helped me so much in my day job and taught me so much about writing and marketing. The content of the show deserves 5 stars I only a few (now solved) technical issues in between

By Azrah S

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Oct 27, 2023

It was great experience, you get to learn a lot in depth and it truly gives you an opportunity to do something on your own. All you have to do is stay loyal and honest to what you do while learning .

By Megan F

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May 23, 2020

This was a very detailed course that provided great info to the learner. I will say there should be prompts that peer graders need to follow. That way people are getting honest and helpful feedback.

By Molly M

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Jul 7, 2021

Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.

By Carlos G P

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May 29, 2020

Very good course, it made me gain a vast knowledge on the Content Marketing topic. However, I believe the podcasts would be more easy to get and to focus on with some visual schemes during them.

By D G

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Dec 19, 2023

Resultó ser más interesante de lo que esperaba, durante el curso hay un par de peer reviewed assigments y quices. Aporta información y ejercicios relevantes para poner en practica lo aprendido.

By C A

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Mar 28, 2021

This is a very powerful course! It taught a lot of information regarding the content marketing and the strategies of how to make things work well and strive to be the best among the average.

By Handi S M

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Aug 8, 2020

A very good course and gave me lots of new insight about the matter.

I hope there'll be more presentation through the video as for podcast, I'm having difficulties to understand the material.

By Pius A L G

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Aug 30, 2021

If you put a transcript for podcast, you will get another stars. Hope UC Davis will make it soon. Overall, it's a great course to improve my skills. Thank you Sonia Simone and UC Davis

By Sandra M

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Jun 17, 2020

Great course, and if you are a freelance or do you work specially in this type of business, will help you a lot in how to develop a great content marketing for your blog / website...

By Garrett S

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Jul 1, 2020

Wish there was only more specifices on how to write, yes there are umpteen amounts of examples but never divulging into one indusrty just for the sake of it very just "marketing"

By Meesha P

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Apr 29, 2020

Excellent course to learn if you want to hold grounds in the marketing business. The strategies and how to manage your true audience will help you constantly grow your business.

By Ruby T

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May 12, 2020

This is great course for content marketers looking to improve their skills. It provides a lot of instruction on how to analyze your customer and effectively connect with them.

By Liliana G

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Nov 18, 2022

Valuable content, professional mentoring program, purposeful experience practices, and excellent ebook material to keep widening and crafting the Content Marketing knowledge.

By Alex

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Jun 8, 2020

After going through this course I have a much clearer understanding on content marketing and the applicable strategies to make the content more effective and purposeful.

By Sakshi R

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May 24, 2020

In the podcast audio interview, it is highly difficult to keep concentration as it doesn't have video. It would be great if audio interviews can be changed to video one.

By vedant b

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Jun 14, 2020

Great course to help you dive into the world of content strategy and media. its a great way to introduce yourself to the concepts and fundamentals of content marketing.

By Rachel D D

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May 1, 2020

Very thorough and insightful. A great way to learn new things and refresh your memory of the content marketing insights you might have forgotten throughout your career.

By Jadey G

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Sep 27, 2020

Informative, engaging, and interactive through assignments and discussion posts throughout the course. I'm not a content marketer by training and I enjoyed this class!

By M K

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Aug 1, 2020

Overall a good effective course for a marketer /content writer

Certain Podcast given are not informative specifically those given in Week-4 -types of content creation

By Rohan R

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Apr 19, 2020

It is really good. A lot to learn. it has been designed not only to learn also to execute the learning at the same time. I think it is the best part of the course.

By Renjit N

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Oct 23, 2018

Its a great course for beginners and refreshers. If you already have experience on digital marketing and content creation, you should be able to link them together.

By Adetunji P

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Jul 20, 2020

I really enjoyed this course. Some of the strategies are timeless and other more tactical stuff a bit more outdated. I would love to see this refreshed for 2020.

By Muhammad I Y S

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Apr 21, 2019

Very informative course, well structured and clear every concepts with examples. The problem is the peer assignment. Some people literally mark 0 for no reason.