Sonia is a seasoned professional. In this course she shared a lof of useful tips for content marketing. However, you must write your own content to put all the skills into practice. This course helps me think about my own work while learning new tricks.

very well organized course. the assignment really was given with utmost care to ensure students like me fully understand. i appreciate coursera for having this platform to educate and help in career development and self improvement. thank you so much

This is a solid introduction to Content Marketing. It gives an overall structure to the craft and a few opportunities to practice what is being learned. I feel more confident following this craft and will be deepening my knowledge with other courses.

I think it is a great introductory course. I would have love to watch more videos en listen less podcasts - or not making the podcasts so important - because is not that easy always to listen them on the go with the app. But in general I'm satisfied.

Good class. I think a ppt would have helped. I appreciate how Sonia mixed things up with podcasts and lectures. For me, I would have done better with lecture and ppt. Great and generous to give us all the articles and tools. That is very valuable.

Perfect for those starting their digital content journey. Sonia it's such an amazing driver and able to inspire and clarify with every lesson. Those who already work with content for a few years (as it was my case) will discover something new.

The course is very interesting, but sometimes there are more podcasts than videos. In my opinion, this podcasts are a bit chaotic. Also it's easier to watch the video with nice presentation, especially when English is not your first language.

It was good, I learned more about content marketing.

But there are some parts that were explained through mp3 of interviews (which I would prefer to have presentation) and not enough examples.

The papers were a bit redundant at some topics.

This course is helpful in getting to know the basic thinking level required for creating marketing strategy for the company business. Instructor has provided the right kind of materials and videos. I thoroughly enjoyed doing this course,

Por lo menos deberían dar un certificado de asistencia gratis, por la cantidad de tiempo invertido en estudiar este Curso y la complejidad del contenido y las tareas y test en Inglés. Quiero un papel que diga que HE APROBADO ESTE CURSO!

Excellent course! I would hope you have an extension of this course focus only on Copywriting. It would be helpful to have more practical work in this subject. This also woke up in me a feeling that makes me want to work we you guy!

A good course overall. The course took longer than I expected because of the sheer number of podcasts that I had to listen to - and they were kind of uninteresting. I did enjoy the PDFs that were attached and learned a lot. Thanks!

Very useful. Clear video and lessons. Sonia is great! I liked the peer-to-peer tests. I would improve the "download mp3 audio classes", adding real videos interviews with scripts . Very good reading e-books & multiple links.

It was very helpful! I learned a lot. I think the only downside to this course were the podcasts. For students whose first language isn't English, it would not be as easy to understand them without any kind of transcript.

Great course, but the amount of material it has - could have been shorter. Some e-books go over the same stuff over and over again. Also way too much marketing for Wordpress, it put me off it, went to Squarespace instead.

Suitable for beginners! However, this is targeted towards places where blog marketing is the norm, so I suggest you find another content marketing class that suits your needs and then take both classes at the same time.

Excellent course, well taught by the tutors. They share a great deal of information on content writing, copywriting and marketing strategy. I would recommend this course to all those who want learn any form of writing.

I enjoyed how the information was presented - podcasts kept you engaged in the content. There are two peer-graded assignments that were a bit complicated, so I wish there was more guidance or support on those items.

Excellent theoretical content. It is missing practical examples or business cases. It encourage you to open your own website but it doesnt give examples of how to créate traffic or make it attractive in a long term.

IT IS INDEED ONE OF THE GREATEST COURSE IF YOU'RE LOOKING A COURSE IN THE STREAM OF MARKETING OF YOUR CONTENT. REALLY THANK YOU UC DAVIS AND COURSERA FOR THIS COURSE. LOOKING FORWARD FOR MORE COURSES FROM YOUR SIDE

This is a very solid course with great material. It could be improved by integrating the podcast segments better (not included in time, hard to find...) and having clear rubrics / instructions for the assignments.

The course was great and allowed me to challenge myself beyond my limits. I realized, I only knew so little before taking this course. I'm grateful to the team involved in making this course and helping us grow.

I am only giving 4 stars because the voice in the videos was so low that I struggled to hear what was being said. Other than that this course deserves a 5 star for its rich content and interactive presentation.

It is very useful course for any marketer. I would like to add more examples of ideal emphaty map and more examples of great text including four types of content. The course with many examples will be the best!

I love the reading materials as well as the concepts of 7A framework and Empathy map. But it seems like too many MP3 files during the course. It is better to transverse the audio files to video presentation.