Chevron Left
Back to The Strategy of Content Marketing

Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,243 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

Filter by:

576 - 600 of 1,658 Reviews for The Strategy of Content Marketing

By Magda M

Jul 29, 2024

This course provides a lot of resources that can help to understand this topic more.

By Mistura A

Nov 13, 2023

I learnt so much, I now have a blog and I am currently applying everything I learnt.

By Rafael D C

May 3, 2022

Very relevant information that you need for your day-to-day online marketing effort.

By Deepak S

May 24, 2020

This course is Amazing 😍.

I learn so many things like role of 7A in content writing.

By Carlos I

Nov 7, 2018

Realmente me ha ayudado a comprender una parte del marketing

Muchas gracias Coursera

By Ibiala O

May 13, 2022

This course was very clear and swift also easy to understand i enjoyed every bit of

By Edima

Jun 28, 2020

A great introduction to writing powerful content especially in the social media era

By Valentina S

Apr 20, 2020

a complete guide for understanding how to implement your content strategy,loved it!

By enjax59691

Dec 2, 2024

Amazing course and dedicated team of Teacher/Students group which makes it a great

By G R

May 5, 2023

Excellent and fascinating subject and teaching, so insightful for content writers.

By Shun T R W

Aug 15, 2020

A very useful course for the beginners, also a good reminder to the industry pros.

By Deleted A

Jun 16, 2020

I loved it!! It was easy and I also learned so much useful information. Thank you!

By Calorine

Sep 4, 2018

I'm glad that the course has given me some insights to be applied to my workfield.

By Maria J E

May 7, 2018

Awesome course to get started with content marketing strategy. Sonia Simone rocks!

By Donovan S

Jul 5, 2017

Great material, from the very basics to the more intricate of detail. Thanks Sonia

By Elías O

May 21, 2024

Le doy gracias a Dios y a todos los profesores , Muchas Gracias. Ahora a chambear

By Splendid I

May 1, 2024

Mind-Altering Content (and I loved the trip) - yeah, I'm practicing my headlines.

By Efraim M

Oct 2, 2023

An exceptional course, the teacher is wonderful and exceeded all my expectations.

By Testimony C

Jul 7, 2023

A very important course, I recommend this for other copywriters like me out there

By An H

Sep 28, 2021

the course help me know about content marketing and how become a content marketer

By LAWAL A M

Jan 2, 2021

So much happy to learn what it takes to learn the strategies involve in Marketing

By shaan r

Jun 17, 2020

Great course and learnings, peer graded assignments took very long to get graded.

By Aneta D

Jun 14, 2020

this course I amazing. it has a lot of useful material with relevant information.

By Sumaima Z

May 6, 2020

This course is interesting and I will recommend this to every business students.

By Susan T

May 5, 2020

It was very useful for me and I have learned many new things in content strategy.