Every strong brand begins with clarity, purpose, and a story worth sharing. This course helps you shape that story into a visual language that feels authentic, consistent, and ready for real-world impact. You’ll learn how to define your audience, craft a value proposition that resonates, and turn these insights into expressive brand elements using Adobe Express, Illustrator, and Acrobat.
Design a Standout Brand That Connects With Your Audience
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Define your audience, identify their needs, and translate insights into a clear value proposition.
Build a cohesive visual system using color, type, and layout in Adobe tools.
Create reusable brand assets and a practical brand kit for multichannel use.
Communicate your brand story through polished, inclusive, presentation-ready materials.
Skills you'll gain
- Diversity and Inclusion
- Communication
- Brand Strategy
- Digital Assets
- Typography
- Storytelling
- Adobe Illustrator
- Entrepreneurship
- Creative Thinking
- Color Theory
- Presentations
- Creative Design
- Visual Design
- Branding
- Digital Marketing
- Creative Problem-Solving
- Adobe Creative Cloud
- Marketing Design
- Adobe Acrobat
- Target Audience
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2025
Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
Every great brand starts with clarity. In this module, you’ll learn to connect your story to your audience’s needs and transform it into a value proposition that stands out. With Adobe Express and Illustrator, you’ll translate purpose into visual direction that feels authentic and unique.
What's included
3 videos5 readings1 assignment
Turn strategy into style. Here you’ll build a visual system that keeps every design on brand — no matter the format. Through Illustrator and Express, you’ll learn how to apply color, typography, and layout to communicate value consistently and professionally.
What's included
4 videos1 reading1 assignment
Your brand is more than a logo — it’s a story. In this final module, you’ll learn how to present your brand with clarity and confidence. You’ll use Express and Acrobat to build a branded deck or social series, check for inclusive messaging, and finalize materials for sharing or review.
What's included
2 videos4 readings3 assignments
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Frequently asked questions
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More questions
Financial aid available,