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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,378 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

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476 - 500 of 2,659 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Mathebele k M

Dec 12, 2022

i thank God for such a great opportunity to be sought into this course,thanks to the professor providing us with desired tools to equip us ,thank you so much to the learners who took their time to review my assignments

By Tom H

Jul 4, 2021

This is the fourth coursera course I have done in the last 6 months. It is the best one yet. The range of practical examples and interviews used. Great recommendations for further learning. Thank you Professor Tavassoli

By Gregory C

May 25, 2023

Informative and highly engaging. Professor Tavassoli offers fresh insight and a unique perspective, aided by relevant case studies and in-depth interviews, on the importance of branding in a rapidly evolving landscape.

By Varun S

Jul 18, 2022

Love the learnings. Professor Nader is an amazing asset to the University of London. He is an excellent orator and full of knowledge. I wish I get a chance to interact with him once in life. So much to learn from him.

By Rashid K

May 10, 2022

Good learning with University of London Bussiness school MR Nader is a brilliant teacher very practical examples and interviews of related industries very supportive,

recommend this course

thanks to Coursera

Rashid khan

By Suhana A

Oct 26, 2021

Had an amazing time learning this course and learnt things in a new perspective about brand management. Professor Nader Tavassoli has made learning this course really fun with amazing interviews and great explanation.

By Gökhan E

Oct 6, 2021

I am grateful to everyone who contributed to this beautiful education. It was a very important training for my career, thank you

Teşekkürler, kariyerim açısında çok önemli bir eğitimdi. Emeği geçen herkese minnettarım

By Irfan R

Aug 12, 2021

With Professional Teachers, With Interesting Materials. So that it can be facilitated in terms of learning. Highly recommended when you are going to start your field in business. Thank you Coursera, Thank you Everyone.

By Kashyapa S K S

Mar 20, 2021

Coming from a manufacturing background, I had a different view about brand management and it was great to learn in detail about brand management from the experts like Mr. Tavassoli. Thank you Coursera and Mr Tavassoli.

By Parnavi G

May 9, 2020

Prof. Nader Tavassoli is great at making students understand every concept deeply. The course is extremely helpful in determining an organization its value in the world. Brand provides a face to a body called business.

By Fiona L

Sep 22, 2023

Thank You to Professor Tavassoli and his team for making Brand Management: Aligning Business, Brand and Behaviour available. The modules are full of great takeaway, insights from practitioners and real deal substance.

By vinolia g

Apr 5, 2022

Such an amazing course. I just love Professor Nadar, he explains everything so fluidly and integrates course material in week 5 to course material in week 1. Very valuable insight for the business and branding sector.

By neetu v

Oct 7, 2020

This course is very competitive and compiles all important information of Brand Management will give you comprise learning to build a brand. Loved this course looking forward to learn advanced course on the same topic

By Balaji M

Sep 15, 2020

It is a wonderful course with great mentors, great examples and tutorials... its all in one !! Go London School Of Business and Coursera to offer this course free of cost with quality teaching. It is just commendable!

By JATI R

Aug 18, 2020

the course truly explain all the concept about brand management in an example case so it is kinda hard to get what he try to say or the meaning behind it. but still a very valuable course. thanks for all the hardwork.

By Amal A

Nov 25, 2021

What an amazing and insightful course! I enjoyed it a lot and learned so much from it, the addition of examples and interviews as well as the explanation in a storytelling way made it very engaging! Thank you so much

By Aija S

Aug 16, 2021

A very good course, well taught and with loads of useful content. I would highly recommend it to anyone willing to learn a bit more about branding theory and gain new insights via interviews with trade professionals.

By Ko K W

Oct 12, 2020

Professor Nader Tavassoli's lectures are very interesting and the explanation and interview in the MOOC are very detail-oriented regarding to the course. Very satisfied and will love to learn more from the professor.

By Govind N

May 19, 2023

Professor Nader Tavassoli was brilliant. The conent in the MOOC is very much insightful for someone who is looking to start with branding and brand managemnet. Thanks Coursera for providing such an amazing platform.

By Harshita K

May 24, 2020

Course was overall excellent and the concepts delivered by Mr.Nadar was very clear and easy to understand.Assignment and Quiz developed to learn effectively help in making concepts more clear.

Thank You!

Harshita Kant

By KISHORI N

May 12, 2020

It was the great experience taking up this course, very much informative and got a good insight how the brand is managed and ran. Got to know the key aspects to be kept in mind while managing the brand and business.

By Udhabav V

May 11, 2020

This is a great course for everyone irrespective of whether you are an amateur or a professional. This course helps you to look at management and marketing through a different angle rather than the conventional one.

By Prince P

May 9, 2022

Thanks to London Business School and Professor Nader Tavassoli for coming up with this course on Brand Management. This course helped me go deeper into the Brand Management and enriched my knowledge of the subject.

By Alejandra R

Apr 30, 2020

Professor Tavassoli was absolutely amazing! Very knowable, but mostly I appreciate the way the presented each of the concepts; very clear and easy to understand. I am looking forward to learning even more from him.

By Sarra A

Apr 25, 2020

I took great pleasure in studying this course which was very captivating and rich. the professor used many examples of business from the professional world which made the course even more instructive and enriching.