The course has helped me a lot in many ways. It has created more thrust in me for the genre of brand management and marketing and I am looking forward to do more courses in this area and will try to excel further in this segment.

One of the best courses offered here in Coursera. The lessons were explained very thoroughly and with real life examples which are totally relatable. Thank you so much Sir! And looking forward to more courses like this from you.

Nader is a very easy lecturer to follow. Good examples in the course and very positive to add interviews with profiled business leaders. I highly recommend this course to anyone with the ability to influence their organization.

Excelente curso. Innovador. Actual. Con lecciones muy prácticas listas para empezar una implementación. El profesor excelente. Le deja a uno una comprensión integral sobre el manejo correcto de una marca de dentro hacia afuera.

The purpose of this course is very well covered in this MOOC. The concepts have been covered with lot of examples and insights of practitioners and specially the internal focus on Brand is very important concept, which I learnt.

I am not a person who can easily enjoy studying specially online , but this course got me hooked till the last bit. the MOOC added a lot to my knowledge and background .. loved Dr Nader’s way and hope to join more of his courses

Gostei do professor, Nader Tavassoli, do nível de entendimento que ele tem sobre o assunto. Mesmo com apenas 5 semanas, o conteúdo do curso não é superficial. Inclusive se tivesse mais tempo de curso seria ainda mais proveitoso.

Great course definitely would recommend for those that are in business, for those senior managerial roles in companies and it’s a definite for those that own or are responsible for business units, their results and performance.

I love the class so much. I will apply to further my education in England. Grew up in California and Minnesota for the past thirty years and would a new English perspective on the world of business. Great education, invaluable.

It was a great experience. I always wanted to learn with real life examples and case studies which was provided by this course in abundance. Thank you Nader sir for your wonderful explanation, it was really great and enjoyable.

The course provided by Professor Nader was very good. What goes behind in making a company customer and employee-friendly is discussed in detail, I personally feel I can use this knowledge for my own good in the coming years.

I loved this course! The content was clear even for a beginner like me. Prof. Tavassoli has a funny and benevolent style of teaching, he makes you enjoy your "student journey"! I'm almost sad that the course was only 5 weeks!

It was and amazing expereince learning such an important topic of brand management. Prof. Nader Tavassoli was really good, he gave various practical examples and explained concepts with immense clarity. THANK YOU SO MUCH !!

This course was an amazing experience. It was my first time studying on Coursera and I couldn't think of a better course to start here with. The professor was incredible and the lessons were very important and enlightening.

As a marketing student I think this is an amazing course to 'open our eyes' even more on where Branding really starts and how it affects a consuming journey!!! Thank you Professor Nader for your very well explained modules!!

A brilliant Course. Very well designed and conducted. Full credit to the instructor Professor Nader Tavassoli for keeping the content interesting and enlightening throughout. Thank you LBS for making me a part of the course.

This is a well structured course that touches upon several key themes. My suggestion would be to add a chapter on what digital strategies and how digital marketing techniques should be leveraged to further the brand value.

I have just started the class and it's absolutely amazing ! The teacher is an amazing soul who explains things so clearly, and he even runs some interviews with real CEO's and entrepreneurs. Thank you for your amazing work !

This course really assists well with overall understanding of Brands, as well as contemporary differences in how they are managed. Up to date, and well explained with great visuals, there is an abundance of clothes hangers.

This course helped me a lot to clearly understand everything about branding. My studies are on Marketing & Communication field, however I learned many new things. I feel like I have my Master degree! Thank you Mr Tavassoli.

I gain an understanding of the strength and significance of a brand from its conception to implementation, as well as how brand identity must be fostered and managed to positively effect a company's performance and future.

It is very suitable for those who are just starting to learn about brand management. Lecturers are very easy to understand, give clear and practical examples. The exercise is a bit difficult, but the topic is really good.

It was a perfect practise-oriented course with amazing professor! It was very interesting to listen to him, I think if we are in the offline class no one will chat while he is talking because he is a really good speaker.

Great course! For me personally it was very important that all the concepts were illustrated with business cases and vivid examples, which facilitated a better and clearer understanding and comprehension of the material.

Well structured course with great content. The professor explain the concept of branding that broaden my view about branding. The way that the professor explain the content is easy to understand and fun to learn as well.