Chevron Left
Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,183 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

Filter by:

251 - 275 of 1,296 Reviews for Attract and Engage Customers with Digital Marketing

By Narciss S

•

Sep 16, 2022

great !! the exercises were very informative and useful.The content is so rich for someone who is a beginner in Digital Marketing.

By Nemaa F A

•

Sep 7, 2023

So much grateful to Coursera and Google for helping us build a solid foundation in Digital marketing with this easiness, Thank you

By Francois v A

•

Mar 13, 2023

Thanks. I have learned so much in Digital Marketing with the help of this course, I would not have learned with my own experience.

By Saad B Z

•

Oct 24, 2022

It's an amazaing course. I learned search engine marketing, customer personas and display ads in this course. Highly recommended!

By Guillermo G V G

•

Oct 4, 2022

I'm really improving my knoeledge about digital marketing and I hope to be ready for the real world. Thanks Google and Coursera.

By Jean-Alex E

•

Aug 18, 2022

The instructor for this course was really engaging and insightful. He broke down the topics in a way that made it easy to digest.

By Rodrigo O

•

Aug 30, 2024

Excelente curso, el conocimiento logrado, la verdad están en los últimos avances. Estoy muy contento por lo aprendido. Gracias!!!

By sa30 k

•

Jul 2, 2022

very good and engaging lerning i love the concept that they explain the keywords like broad match, phrase match, and exact match.

By Maryna P

•

Feb 20, 2023

A wonderful course that let me learn some PPC basics and even find answers to a couple of SEO questions, though I work with SEO

By Lloyd C

•

Jun 28, 2022

Well, 5-star might seem abit extreme but this course is comprehensive at what it offers. i enjoyed it and learned a lot from it

By Muhammad S A

•

Jan 16, 2024

Very well planned course for the beginners. I am learn a lot regarding Search Engine Optimization and Search Engine marketing.

By Omkar P

•

Jan 29, 2023

Had a great time completing this course, loved all the sessions which were really very productive , Thank you so much Coursera

By S. M S R

•

Oct 28, 2023

This course is very helpful to learn more about Customer Persona, SEO & SEM. Thanks, Google & Coursera for this opportunity.

By Mayank S

•

Jul 6, 2024

Happy to learn about SEO and SEM with such great explanation and looking forward to using what I have learned in real life.

By Abdullahi H

•

Apr 1, 2024

i enjoyed the time spent and learned so much, all thanks to the teachers and google. fantastic job. loved it. thank you all

By Azhar M

•

Oct 31, 2023

I already had Meta Certification but this course is best amongst all. A very helpful course to boost SEO and SEM knowledge.

By Bladimir C R

•

Oct 3, 2022

MUy bien, los conocimientos coherentes, precisos y actualizados segnú tendencias y herramientas actuales, muchas gracias.

By Trina A

•

Mar 5, 2023

This course was indeed a lot harder to digest. Trying to put together the terms and practices. It's a lot of information.

By Bernella V

•

Jul 27, 2024

this course taught me a lot of things i did not know, like to get from awareness to loyalty on the funnel and lots more.

By Santa L C M

•

Jul 31, 2023

I really liked it, best thing of the course is the teacher, great motivation and inspiron to continue. Very good value.

By Arthur Y

•

Aug 16, 2022

This is a great course. I've learned so much from his and the prior course. Looking forward to starting the next course.

By Kari T

•

Oct 10, 2022

This was a great course as part of the certificate. The instructors and other educators are engaging and entertaining.

By Miriam R A M

•

Jun 8, 2023

The practices tasks were better to set the knowledge like the coffee business. More practical better results learning.

By Michael W

•

Jan 27, 2023

So much information in this course! Customer Personas, marketing funnel, SEO and SEM. Worth the investment and time!!!

By Ho Q V

•

Oct 7, 2022

This is a great course. I have learned about marketing funnel, SEO, SEM. The course is presented clearly and in detail