Name: Attract and Engage Customers with Digital Marketing
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (1590 reviews)

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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8

stars

7,556 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

Mar 7, 2023

I enjoyed this course and did not realize how much more goes into ad's. A lot of technical information in this course and can't wait to get more in-depth and hands on with the next sessions.

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1576 - 1584 of 1,584 Reviews for Attract and Engage Customers with Digital Marketing

By Germain M

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Jul 28, 2025

the instructor spoke to low

By Andrew W

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Feb 19, 2025

Honestly it would be great, if not for a few things. Several of the activities don't explain what you're trying to accomplish, and I've noticed several errors in the vocabulary sections. One example of this course being useless is how it gives you an activity to create a headline. But at no point in the videos or reading up to this point does it describe or give you any guidelines of what a headline is supposed to entail. In many of the activities it doesn't give you an idea of what the customer profile looks like, who you're crafting the ad for, or the overall voice of the business you're trying to create ads for. It's just an info dump, then an activity which they don't prepare you for, followed by quizzes with questions that weren't answered in the course material. Useless.

By Habibur R

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Sep 1, 2023

To be honest, I am not satisfied with this course at all. Assessment methods were very boring. It wouldn't be great if we had the chance to work with real projects like the one with Google Ads Grant for Nonprofit.

By Brandon M

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Nov 11, 2024

Nothing of value to learn here. It's a huge waste of time and money You'll learn more for free off of youtube, which you'll have to do anyways if you take this course since it teaches you nothing.