IBM
Generative AI for Digital Marketing Specialization
IBM

Generative AI for Digital Marketing Specialization

Unlock Potential of Gen AI in Digital Marketing. Learn how to leverage the capabilities & tools of genAI to create effective marketing content

Rajesh Menon
Rav Ahuja
Antonio Cangiano

Instructors: Rajesh Menon

Included with Coursera Plus

Get in-depth knowledge of a subject

(89 reviews)

Beginner level

Recommended experience

1 month at 7 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(89 reviews)

Beginner level

Recommended experience

1 month at 7 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Job-ready skills using gen AI for digital marketing that leverage your creativity and power productivity in just a few weeks

  • Generative AI fundamentals and prompt engineering techniques to generate audience-oriented content for effective digital marketing

  • Generative AI tools and techniques to optimize audience segmentation, keyword research, SEO, and digital advertising

  • AI-driven strategies to enhance e-commerce experiences and email marketing

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

April 2025

28 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from IBM

Specialization - 3 course series

What you'll learn

  • Describe generative AI and distinguish it from discriminative AI.

  • Describe the capabilities of generative AI and its use cases in the real world.

  • Identify the applications of generative AI in different sectors and industries.

  • Explore common generative AI models and tools for text, code, image, audio, and video generation.

Skills you'll gain

Generative AI, ChatGPT, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), and Machine Learning

What you'll learn

  • Explain the concept and relevance of prompt engineering in generative AI models. 

  • Apply the best practices for creating prompts.

  • Assess commonly used tools for prompt engineering.

  • Apply common prompt engineering techniques and approaches for writing effective prompts.

Skills you'll gain

Prompt Engineering, Prompt Patterns, Generative AI, Image Quality, and ChatGPT

What you'll learn

  • Job-ready, practical skills for leveraging generative AI in digital marketing 

  • Generative AI tools and techniques for creating marketing content and campaigns

  • AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences

  • Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

Skills you'll gain

AI Personalization, Search Engine Optimization, Generative AI, Email Marketing, Advertising Campaigns, Prompt Engineering, Keyword Research, Content Creation, Digital Advertising, Marketing, Marketing Automation, E-Commerce, Social Media Marketing, Marketing Strategies, Responsible AI, and Copywriting

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Rajesh Menon
IBM
8 Courses13,888 learners
Rav Ahuja
IBM
56 Courses4,340,407 learners

Offered by

IBM

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