Northwestern University
Social Media Marketing Specialization

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Northwestern University

Social Media Marketing Specialization

Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

Randy Hlavac

Instructor: Randy Hlavac

116,163 already enrolled

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Get in-depth knowledge of a subject
4.7

(4,631 reviews)

Beginner level
No prior experience required
3 hours to complete
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(4,631 reviews)

Beginner level
No prior experience required
3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Digital marketing strategies and tactics

  • Using AI systems to create strategic, competitive and market insights

  • Using AI to create content to attract high-value markets to your website

  • Creating multimedia content using AI technologies

Details to know

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Taught in English

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Specialization - 6 course series

What is Social?

What is Social?

Course 18 hours

What you'll learn

Skills you'll gain

Category: Social Media Strategy
Category: Content Strategy
Category: Professional Networking
Category: Marketing Strategies
Category: Social Media Management
Category: Social Media Marketing
Category: Target Audience
Category: Market Analysis
Category: Business Transformation
Category: Digital Transformation
The Importance of Listening

The Importance of Listening

Course 27 hours

What you'll learn

Skills you'll gain

Category: Analytics
Category: Big Data
Category: Text Mining
Category: Crisis Management
Category: Data-Driven Decision-Making
Category: Content Strategy
Category: Social Media
Category: Marketing Analytics
Category: Social Media Marketing
Category: Real Time Data

What you'll learn

Skills you'll gain

Category: Blogs
Category: Customer Engagement
Category: Content Creation
Category: Social Media Strategy
Category: Multimedia
Category: Content Marketing
Category: Target Market
Category: Social Media
Category: Marketing Strategies
Category: Social Media Marketing
Category: Marketing Effectiveness
Category: Lead Generation

What you'll learn

Skills you'll gain

Category: Integrated Marketing Communications
Category: Paid media
Category: Earned Media
Category: Key Performance Indicators (KPIs)
Category: Advertising
Category: Marketing Strategies
Category: Content Marketing
Category: Social Media Strategy
Category: Global Marketing
Category: Customer Engagement
Category: Content Creation
Category: Facebook
Category: Digital Media Strategy
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Owned Media
Category: Marketing Communications
Category: Social Media
Category: Digital Advertising
The Business of Social

The Business of Social

Course 56 hours

What you'll learn

Skills you'll gain

Category: Key Performance Indicators (KPIs)
Category: Information Privacy
Category: Return On Investment
Category: Data Security
Category: Performance Measurement
Category: Integrated Marketing Communications
Category: Business Marketing
Category: Business Metrics
Category: Program Management
Category: Law, Regulation, and Compliance
Category: Customer Engagement
Category: Marketing
Category: Social Media Strategy
Category: Marketing Effectiveness
Category: Social Media Marketing

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Key Performance Indicators (KPIs)
Category: Marketing
Category: Marketing Strategies
Category: Budgeting
Category: Social Media Strategy
Category: Customer Engagement
Category: Campaign Management
Category: Marketing Planning
Category: Market Analysis
Category: Social Media Marketing
Category: Peer Review
Category: Business Planning
Category: Performance Measurement

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Instructor

Randy Hlavac
Northwestern University
13 Courses273,873 learners

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