Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image] A digital marketer sits by a window working on a laptop computer.

How to Become a Freelance Digital Marketer: Your 2024 Guide

Discover what a freelance digital marketer does and how you can become one.

August 21, 2023

Article

[Featured Image] A woman stands outside using a smart phone.

What Is a Social Media Influencer? And How to Become One

Learn more about what social media influencers do, how it affects marketing strategies, and the typical path to becoming one.

August 21, 2023

Article

[Featured image] A person browses web pages on their phone and computer while drinking a cup of tea.

What Is Paid Media?

Learn more about the different types of paid media, why it’s important to a successful marketing strategy, and how to effectively use it to reach your audience.

August 18, 2023

Article

[Featured Image] A digital marketer sits by a window working on a laptop computer.

How to Become a Freelance Digital Marketer: Your 2024 Guide

Discover what a freelance digital marketer does and how you can become one.

August 21, 2023

Article

[Featured Image] A woman stands outside using a smart phone.

What Is a Social Media Influencer? And How to Become One

Learn more about what social media influencers do, how it affects marketing strategies, and the typical path to becoming one.

August 21, 2023

Article

Learn more about marketing

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Google

Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Data Analysis, Social Media, Search Engine Optimization, Advertising, Communication, Persona Research, Strategy, Web Design, Web Development, Web Development Tools, Writing, Data Management, Market Analysis

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
33K reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: [object Object]

Meta

Skills you'll gain: Marketing, Digital Marketing, Social Media, Advertising, Communication, Media Strategy & Planning, Marketing Management, Customer Analysis, Brand Management, Business Analysis, Marketing Design, Sales, Strategy and Operations, Data Analysis, General Statistics, Market Analysis, Probability & Statistics, Leadership and Management, Research and Design, Creativity, Planning, Entrepreneurship

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
20K reviews

Beginner · Professional Certificate · 3 - 6 Months

Adobe

Skills you'll gain: Creativity, Graphic Design, Visual Design

Beginner · Professional Certificate

[Featured image] A woman sits at a laptop with her dog shopping online.

What Is Brand Loyalty?

Customers develop brand loyalty when they make a habit of repeatedly buying the same items. Discover why brand loyalty is important and how to encourage it among your customers.

August 18, 2023

Article

[Featured image] A person sitting in a cafe makes a purchase on a smartphone.

What Is a Buyer Persona?

Delve into your target audience using buyer personas—representations of your customers—to enhance your business’s marketing strategies with actionable insights.

August 18, 2023

Article

[Featured image] A podcaster reviews a product on her show, an example of earned media for the company she's promoting.

What Is Earned Media?

What is earned media and why does it matter? Learn more about different types of earned media and how they contribute to business success.

July 21, 2023

Article

[Featured image] A woman holds three brown packages in her arm while looking at her phone. She's standing in a living room.

What Is Customer Lifetime Value (CLV)?

Customer value is the total amount of revenue that any individual customer represents to a brand. Read more to learn why customer lifetime value is important and how to calculate it for yourself.

June 28, 2023

Article

[Featured image] A digital marketer stands beside a digital whiteboard with a visualization displayed on it.

What Is Churn Rate?

Learn more about churn rate, why it’s important for digital marketers to know about it, and how to use it as part of an effective marketing strategy.

June 26, 2023

Article

[Featured image] The owner of a plant store sets up a Google Merchant Center account on a tablet.

How to Set up a Google Merchant Center Account

Learn how to showcase your products through Google searches by setting up and integrating a Google Merchant Center account for your business.

June 26, 2023

Article

[Featured image] An entrepreneur with a pottery business sets up their Google Business Profile on a laptop computer.

How to Set up a Google Business Profile

Learn how to create a Google Business Profile, section by section, including how to request access to an existing business profile if it is your business.

June 23, 2023

Article

[Featured image] A woman in a floral blouse sets up a dropshipping business on Shopify on her phone while sitting at a desk by a window.

How to Set Up Shopify Dropshipping

Learn about Shopify dropshipping, how to get started with your own dropshipping store, and how to choose your shop niche with our step-by-step guide.

June 16, 2023

Article

[Featured image] A mobile customer lying on a sofa converts after seeing a call to action on her cellphone.

What Is Conversion Rate?

Learn more about conversion rate, why it’s an important digital marketing metric, and how to use it effectively in your digital marketing strategies.

June 16, 2023

Article

[Featured image] A person browses web pages on their phone and computer while drinking a cup of tea.

What Is Paid Media?

Learn more about the different types of paid media, why it’s important to a successful marketing strategy, and how to effectively use it to reach your audience.

August 18, 2023

Article

[Featured image] A woman sits at a laptop with her dog shopping online.

What Is Brand Loyalty?

Customers develop brand loyalty when they make a habit of repeatedly buying the same items. Discover why brand loyalty is important and how to encourage it among your customers.

August 18, 2023

Article

[Featured image] A person sitting in a cafe makes a purchase on a smartphone.

What Is a Buyer Persona?

Delve into your target audience using buyer personas—representations of your customers—to enhance your business’s marketing strategies with actionable insights.

August 18, 2023

Article

[Featured image] A podcaster reviews a product on her show, an example of earned media for the company she's promoting.

What Is Earned Media?

What is earned media and why does it matter? Learn more about different types of earned media and how they contribute to business success.

July 21, 2023

Article

[Featured image] A woman holds three brown packages in her arm while looking at her phone. She's standing in a living room.

What Is Customer Lifetime Value (CLV)?

Customer value is the total amount of revenue that any individual customer represents to a brand. Read more to learn why customer lifetime value is important and how to calculate it for yourself.

June 28, 2023

Article

[Featured image] A digital marketer stands beside a digital whiteboard with a visualization displayed on it.

What Is Churn Rate?

Learn more about churn rate, why it’s important for digital marketers to know about it, and how to use it as part of an effective marketing strategy.

June 26, 2023

Article

[Featured image] The owner of a plant store sets up a Google Merchant Center account on a tablet.

How to Set up a Google Merchant Center Account

Learn how to showcase your products through Google searches by setting up and integrating a Google Merchant Center account for your business.

June 26, 2023

Article

[Featured image] An entrepreneur with a pottery business sets up their Google Business Profile on a laptop computer.

How to Set up a Google Business Profile

Learn how to create a Google Business Profile, section by section, including how to request access to an existing business profile if it is your business.

June 23, 2023

Article

[Featured image] A woman in a floral blouse sets up a dropshipping business on Shopify on her phone while sitting at a desk by a window.

How to Set Up Shopify Dropshipping

Learn about Shopify dropshipping, how to get started with your own dropshipping store, and how to choose your shop niche with our step-by-step guide.

June 16, 2023

Article

[Featured image] A mobile customer lying on a sofa converts after seeing a call to action on her cellphone.

What Is Conversion Rate?

Learn more about conversion rate, why it’s an important digital marketing metric, and how to use it effectively in your digital marketing strategies.

June 16, 2023

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)

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