![[Featured Image] A person follows social media best practices as they record social media content for their brand.](https://images.ctfassets.net/wp1lcwdav1p1/1DJkKoEhrhAOiPd1qENXhk/cc45e3f76cd143af286ecbd75ce5042c/GettyImages-2182888439.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
Social Media Best Practices for Effective Engagement
Discover social media best practices to effectively engage your audience. Explore different social media platforms and determine which is the best for your social media marketing campaigns.
March 18, 2025
Article

![[Featured image] A product manager in product warehouse, using smart bid to manage bidding processes.](https://images.ctfassets.net/wp1lcwdav1p1/keYtGmjZC6scuHpCsgoRJ/d2f6090a8bd518fa15f1393f97ae7a90/GettyImages-1350217257.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A business owner sitting at an outdoor cafe is adding Instagram Shopping to their Shopify store while using a laptop and smartphone and testing the store with a credit card.](https://images.ctfassets.net/wp1lcwdav1p1/6y6psPqHmSJWdyil42i18o/55b41cde031ef039e7a0c38fa4f19258/GettyImages-1305615921.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)


![[Featured image] Person holds a smartphone and listens as Google video ads play.](https://images.ctfassets.net/wp1lcwdav1p1/304lRXBre5NFku7CRLHm1T/c4aae25b057a64b7a173de2840497080/1061497432.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A skilled email marketer is at her computer tailoring an email campaign to individual preferences for their customers.](https://images.ctfassets.net/wp1lcwdav1p1/4Wh5n5DvugkMc7u6EIq5Tm/5cc7523248d671cd48f5f02c2a19377b/GettyImages-183099254.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image]: A person uses a laptop in their work as an email marketing specialist, demonstrating one of various email marketing roles.](https://images.ctfassets.net/wp1lcwdav1p1/h7VLCZvJgnwxyuxBVoMGE/0d25adfd854c13096b019052a5876736/GettyImages-2156045581.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A person is on their laptop in a cafe, working on a certification for email marketing.](https://images.ctfassets.net/wp1lcwdav1p1/k4hjh0xOcrjZ89SK0DpfT/1af7a06788bc391b97adbeb6824012cd/GettyImages-1479036256.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Feature Image] A digital content creator works at a wood table in a coffee shop, providing digital content creation services on a freelance basis.](https://images.ctfassets.net/wp1lcwdav1p1/3DL2O2lZL4vNyVnM2lQpcK/254e8b4003dc7016c7a85d1ec3d752df/GettyImages-2167273396.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A smiling content creator working for a marketing firm uses their content optimization skills as they work at their computer.](https://images.ctfassets.net/wp1lcwdav1p1/UZi5OmLioBC8cCCSkePZi/7dcbfc2b0b69a8d75340ea605253eeb1/GettyImages-1465657337__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Content creator and influencer demonstrates a product on their social media channel.](https://images.ctfassets.net/wp1lcwdav1p1/1n9xxbjfbF7QKsluffemyw/3df6b1adfb93584ccc22b46baf2a0d0e/GettyImages-2035048820.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A digital marketing student sitting with a tablet in a room of other students, celebrates qualifying for the AMA digital marketing certification.](https://images.ctfassets.net/wp1lcwdav1p1/58oVL3hNzXHSbYFHgESzaO/a2ef951f08371b1e3461257cde370751/GettyImages-1150973811.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
