En esta especialización ahondaremos en el marketing mix y las habilidades necesarias para implementar estrategias de marketing exitosas. Acompáñanos a explorar los cuatro conceptos clave del modelo de marketing mix, también conocido como las 4 P: Producto (Gestión de Marca y Producto), Precio, Plaza (Estrategia de Canal de Distribución y Ventas) y Promoción (Estrategias de Comunicación, Relaciones Públicas y Publicidad). El curso se enfoca primordialmente en su implementación. De esta manera podrás aplicar las lecciones aprendidas a tu negocio o idea de negocios de forma inmediata.
Implementación del Marketing Mix Specialization
Implementación del Marketing Mix Specialization
Aplica el Marketing Mix a tu producto o servicio. ¿Tienes tu propio producto o servicio? Dale una nueva perspectiva a través del marketing mix.
Instructors: Ramon Diaz-Bernardo
Included with 
Get in-depth knowledge of a subject
(935 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(935 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Brand Loyalty
- Public Relations
- Supply Chain Planning
- Marketing Management
- Retail Management
- Integrated Marketing Communications
- Strategic Marketing
- Product Lifecycle Management
- Brand Strategy
- Marketing Channel
- Product Management
- Advertising
- Customer experience strategy (CX)
- Brand Management
- Revenue Management
- Branding
- Brand Awareness
- Product Strategy
- Marketing Communications
- Marketing
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
28 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from IE Business School
Specialization - 5 course series
What you'll learn
Demostrar que comprende los conceptos de estrategia de producto y de marca para definir una estrategia de producto y de marca ganadora.
Definir un nombre e identidad de marca, desarrollar un sistema para incorporar futuros productos aumentando su valor y apoyando el crecimiento.
Describir el recorrido de la experiencia del cliente para identificar, definir y aplicar los puntos de contacto clave (touchpoints) de la marca.
Explicar y aplicar el proceso para integrar una marca en una organización, para implicar a sus empleados y que cumplan la promesa de la marca.
Skills you'll gain
Brand Strategy, Brand Management, Product Lifecycle Management, Product Strategy, Branding, Portfolio Management, Brand Loyalty, Product Management, Customer Engagement, Competitive Analysis, Customer experience strategy (CX), Consumer Behaviour, Product Improvement, Brand Awareness, Business Strategies, Customer Insights, Employee Engagement, User Experience, and New Product Development
What you'll learn
Conocer el enfoque de fijación de precios de un producto o servicio y tener en cuenta los efectos en la percepción de la calidad.
Aprenda a hacer una discriminación de precios en función de las características del cliente, la cantidad de artículos, los paquetes y sus versiones.
Descubrir la disposición a pagar o la respuesta al precio de los clientes mediante encuestas, experimentos y datos de mercado.
Calcular la elasticidad-precio de un determinado producto o servicio y averiguar cuál es su precio óptimo.
Skills you'll gain
Consumer Behaviour, Revenue Management, Competitive Analysis, Market Research, Sales, Strategic Marketing, Market Dynamics, Product Strategy, and Customer Insights
What you'll learn
Conocer los pasos para diseñar y gestionar un canal de distribución, identificar a los actores, sus funciones y cómo gestionar los conflictos.
Identificar los tipos de estrategias de venta al por menor y cómo los minoristas mantienen ventajas competitivas sobre su competencia.
Descubrir diversas oportunidades de crecimiento para los minoristas y determinar qué estrategias de entrada son las mejores.
Conozca la importancia de una presencia online estratégica para los minoristas y las tendencias futuras en la venta al por menor.
Skills you'll gain
Growth Strategies, Product Assortment, Conflict Management, Logistics Management, Marketing Channel, Consumer Behaviour, E-Commerce, Promotional Strategies, Retail Sales, Competitive Analysis, Business Technologies, Technology Strategies, Supply Chain Planning, Merchandise Displays, Business Strategy, Digital Transformation, Retail Management, Supply Chain, and Customer experience improvement
What you'll learn
Defina qué son las Comunicaciones Integradas de Marketing (CIM) y aprenda cómo funciona el proceso de marketing.
Conozca las teorías sobre el funcionamiento de la publicidad y la toma de decisiones de los consumidores.
Descubra los enfoques teóricos del diseño publicitario y conozca las estrategias de mensaje, los atractivos publicitarios y los marcos de ejecución.
Conocer los elementos, las últimas tendencias y las herramientas utilizadas para una combinación de comunicaciones de marketing.
Skills you'll gain
Public Relations, Integrated Marketing Communications, Search Engine Optimization, Communication Strategies, Brand Loyalty, Consumer Behaviour, Marketing Communications, Advertising, Marketing Management, Marketing, Crisis Management, Brand Strategy, Marketing Planning, Communication, Social Media Marketing, Brand Management, Digital Marketing, and Marketing Budgets
What you'll learn
Dotar a los participantes de competencias en gestión de marcas y productos, mejorando su capacidad para afrontar los retos del mundo del marketing.
Mejorar la competencia de los participantes en la estrategia de fijación de precios y su relevancia en un escenario empresarial del mundo real.
Obtener información valiosa sobre las prácticas de gestión de canales y su importancia, especialmente para empresas innovadoras como Tesla.
Demostrar competencia en la toma de decisiones integradas de marketing y evaluar críticamente las estrategias de marketing mix.
Skills you'll gain
Go To Market Strategy, Price Negotiation, Marketing Strategies, Presentations, Strategic Decision-Making, Case Studies, Peer Review, Product Management, Marketing Management, Product Marketing, Marketing Planning, Brand Management, Marketing, Marketing Communications, and Integrated Marketing Communications
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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Financial aid available,