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Digital Marketing with Canva Specialization

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Coursera

Digital Marketing with Canva Specialization

Complete Canva Digital Marketing Toolkit.

Create professional social media visuals with Canva and optimize content with data-driven strategies

Hurix Digital
LearningMate
Chaitra Deshpande

Instructors: Hurix Digital

3,232 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject

from 6,230 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 6,230 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create professional visual content across all formats including social media, video, presentations, and web pages.

  • Apply design principles and brand consistency while using Canva's complete feature set from templates to animations.

  • Develop strategic content workflows from storyboarding and mind mapping through production to publication.

Details to know

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Taught in English
Recently updated!

January 2026

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Specialization - 11 course series

Craft Canva Tiles

Craft Canva Tiles

Course 1, 1 hour

What you'll learn

  • Write engaging copy and design professional, on-brand visuals for social media using templates in Canva to produce ready-to-publish content.

Skills you'll gain

Category: Social Media Content
Category: Canva (Software)
Category: Graphic and Visual Design
Category: Content Creation
Category: Social Media
Category: Social Work
Category: Social Impact
Category: Storytelling
Category: Instagram
Category: Brand Strategy
Category: Branding
Category: Software Development Tools
Category: Time Management
Category: Marketing Materials
Category: Copywriting
Category: Build Tools
Design Engaging Social Media Visuals Fast

Design Engaging Social Media Visuals Fast

Course 2, 2 hours

What you'll learn

  • Platform-specific image dimensions are critical for professional content presentation and avoiding cropping issues that damage brand perception.

  • Brand guideline consistency across social platforms builds recognition and trust, making adherence to color, font, and logo standards essential.

  • Design tool proficiency with templates and export settings streamlines content creation workflows and ensures repeatable quality.

  • Technical specifications and creative application work together –both dimensions and design principles creates professional social media contents.

Skills you'll gain

Category: Graphic Design
Category: Brand Management
Category: Social Media Marketing
Category: Digital Design
Category: Instagram
Category: Technical Standard
Category: Canva (Software)
Category: Social Media
Category: Social Media Content
Category: Facebook
Category: Design Specifications
Category: Graphic and Visual Design
Category: Graphic and Visual Design Software
Category: Image Quality
Category: Style Guides
Create Viral Content: Track & Revise

Create Viral Content: Track & Revise

Course 3, 1 hour

What you'll learn

  • Successful viral content combines strategic visual design with systematic performance tracking rather than relying on creative intuition alone

  • Platform-specific optimization and brand consistency are critical technical foundations that enable creative content to achieve maximum reach and eng

  • Data-driven iteration through performance metrics creates sustainable content improvement cycles that consistently outperform onetime creative effort

  • The most effective content creators treat each post as both a creative expression and a measurable experiment in audience engagement.

Skills you'll gain

Category: Content Creation
Category: Graphic and Visual Design
Category: Video Production
Category: Post-Production
Category: Content Development and Management
Category: Workflow Management
Category: Video Editing
Category: Performance Measurement
Category: Performance Improvement
Category: Social Media Content
Category: Performance Analysis
Category: Key Performance Indicators (KPIs)
Category: Web Content
Get Started with Canva

Get Started with Canva

Course 4, 2 hours

What you'll learn

  • Learn to use various features available on Canva

  • Learn to create an animated video on Canva from scratch

  • Showcase this hands-on experience in an interview

Skills you'll gain

Category: Canva (Software)
Category: Marketing
Category: Design
Category: Graphic and Visual Design
Category: Multimedia
Category: Graphic and Visual Design Software
Category: Animations
Category: Video Production
Category: Graphic Design

What you'll learn

  • Use Features in Canva

  • Create Six Social Media Visuals

  • Prepare these visuals for publishing

Skills you'll gain

Category: Social Media Content
Category: Content Creation
Category: Brand Management
Category: Marketing Materials
Category: Facebook
Category: Social Media
Category: Digital Marketing
Category: Graphic Design
Category: Social Media Marketing
Category: Instagram
Use Canva to Create Social Media Marketing Designs

Use Canva to Create Social Media Marketing Designs

Course 6, 2 hours

What you'll learn

  • Use features in Canva

  • Use design tools to create a social media graphic

  • Prepare a graphic for publishing

Skills you'll gain

Category: Social Media Marketing
Category: Canva (Software)
Category: Branding
Category: Marketing
Category: Social Media
Category: Design Elements And Principles
Category: Style Guides
Category: Color Theory
Category: Graphic Design
Category: Marketing Design
Category: Social Media Content
How to create presentations using Canva

How to create presentations using Canva

Course 7, 1 hour

What you'll learn

  • Learn what Canva is and how to use it.

  • Learn how to make professional presentations to elevate your value as an employee and/or student.

Skills you'll gain

Category: Canva (Software)
Category: Developing Training Materials
Category: Multimedia
Category: Visual Design
Category: Graphic Design
Category: Graphical Tools
Create a Promotional Video using Canva

Create a Promotional Video using Canva

Course 8, 2 hours

What you'll learn

  • Learn to create a Promotional Video

  • Learn to create the Script for the Promotional Video

  • Learn to make the video more appealing using video backgrounds, fonts, images and animations

Skills you'll gain

Category: Canva (Software)
Category: Social Media Marketing
Category: Video Production
Category: Promotional Materials
Category: Marketing
Category: Promotional Strategies
Category: Multimedia
Category: Content Creation
Category: Value Propositions
Category: Presentations
Category: Customer Engagement
Category: Copywriting
Category: Selling Techniques
Category: Animations

What you'll learn

  • Use Features in Canva

  • Create Desktop and Mobile-friendly webpages

  • Prepare these websites for publishing with Canva URL or URL shorteners

Skills you'll gain

Category: Graphics Software
Category: Creative Design
Category: Canva (Software)
Category: Social Media
Category: Web Design
Category: Visual Design
Category: Business
Category: Responsive Web Design
Category: Graphic Design
Category: Web Content
Category: Usability
Use Canva to Create an Interactive Mind Map

Use Canva to Create an Interactive Mind Map

Course 10, 2 hours

What you'll learn

  • Set up a mind map in the Canva workspace.

  • Incorporate graphics, colors and text in a Canva mind map.

  • Incorporate video, sound, web links into a mind map in Canva.

Skills you'll gain

Category: Canva (Software)
Category: Interactive Data Visualization
Category: Design
Category: Communication
Category: Marketing Design
Category: Data Visualization
Category: Marketing
Category: Multimedia
Category: Graphic Design
Category: Data Sharing
Category: Color Theory
Category: Presentations
Create a Storyboard in Canva

Create a Storyboard in Canva

Course 11, 1 hour

What you'll learn

  • Develop a new storyboard template using Canva

  • Apply graphic design and narrative writing skills to your Canva storyboard template

  • Add images to your Storyboard in Canva to create a visual experience

Skills you'll gain

Category: Storyboarding
Category: Canva (Software)
Category: Presentations
Category: Dashboard
Category: Marketing Design
Category: Marketing Materials
Category: Marketing
Category: Business
Category: Graphic Design
Category: User Accounts
Category: Content Creation
Category: Storytelling
Category: Collaborative Software

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Instructors

Hurix Digital
Coursera
439 Courses37,296 learners
LearningMate
274 Courses19,336 learners
Chaitra Deshpande
13 Courses208,400 learners

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Coursera

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