IBM
IBM AI Product Manager Professional Certificate

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IBM

IBM AI Product Manager Professional Certificate

Launch your career as an AI Product Manager. Build in-demand product management and generative AI skills to get job ready in 3 months or less.

Daniel C. Yeomans
Matt Versdahl
Skill-Up EdTech Team

Instructors: Daniel C. Yeomans

14,070 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.6

(433 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
4.6

(433 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply key product management skills, tools, and techniques to engage and manage key stakeholders and clients

  • Develop a working knowledge of Agile and adaptive methodologies used to expedite product solutions to market

  • Evaluate real-world case studies showcasing the successful integration of AI into existing product management systems

  • Demonstrate the skills and tools knowledge required to be a successful AI Product Manager

Details to know

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Taught in English

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Prepare for a career in Product Management

  • Receive professional-level training from IBM
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from IBM
  • Qualify for in-demand job titles: Product Manager, AI Product Manager
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$82,000+
median U.S. salary for Product Management
¹
145,000+
U.S. job openings in Product Management
¹

Get exclusive access to career resources upon completion

  • Soft skills training

    Get free access to IBM’s People and Soft Skills Specialization

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera’s job search guide

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Earn a career certificate

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Professional Certificate - 10 course series

Product Management: An Introduction

Course 113 hours4.6 (438 ratings)

What you'll learn

  • Summarize the roles, responsibilities, skills, competencies, and knowledge requirements for a product manager’s success.

  • Examine the end-to-end product management lifecycle and the role the product manager plays that drives product success.

  • Investigate “value creation” and the contributions of the product manager that potentially add value to a product.

  • Compare and contrast possible career paths in product management and the certifications that will help you progress in the field.

Skills you'll gain

Category: Product Concept
Category: Product Management
Category: Product Plan
Category: Swot Analysis
Category: Project Charter

What you'll learn

  • Apply essential communication and collaboration skills critical to product success

  • Develop interpersonal and business skills essential for product management

  • Analyze various product management communication challenges and identify the impact of communication styles

  • Examine a case study and evaluate both its strengths and areas for improvement and then offer actionable recommendations

Skills you'll gain

Category: Product Management
Category: Value Proposition
Category: Product manager
Category: Product Management Lifecycle
Category: ProdBOK

Product Management: Initial Product Strategy and Plan

Course 318 hours4.5 (70 ratings)

What you'll learn

  • Identify the product concept using tools and techniques

  • Perform a product external assessment and internal assessment and record your findings in a SWOT template

  • Analyze market and solution requirements and develop a market requirements document (MRD)

  • Develop a product roadmap and perform a financial analysis using a business case

Skills you'll gain

Category: Product Planning
Category: Communication
Category: Leadership
Category: Product Management
Category: Stakeholder Management

What you'll learn

  • Develop a comprehensive product development and launch checklist to enhance success potential

  • Define the required key pre-launch and post launch planning activities to ensure market readiness

  • Review a beta testing checklist to effectively acquire customer feedback and determine key issues that must be addressed

  • Use a checklist to determine overall launch readiness and steps that must be taken to move to the Deliver phase

Skills you'll gain

Category: Idea generation
Category: Product Manager
Category: Generative Artificial Intelligence (Generative AI)
Category: Product Management lifecycle
Category: Product Lifecycle

Introduction to Artificial Intelligence (AI)

Course 513 hours4.7 (15,358 ratings)

What you'll learn

  • Describe what AI is and explain the core concepts related to AI

  • Demonstrate how AI applications and use cases can transform our lives and our work

  • Recognize the potential and impact of AI to transform businesses and careers

  • Describe the issues, limitations, and ethical concerns surrounding AI

Skills you'll gain

Category: AI Skill Analysis
Category: AI Product Manager

Generative AI: Introduction and Applications

Course 66 hours4.7 (1,386 ratings)

What you'll learn

  • Describe generative AI and distinguish it from discriminative AI.

  • Describe the capabilities of generative AI and its use cases in the real world.

  • Identify the applications of generative AI in different sectors and industries.

  • Explore common generative AI models and tools for text, code, image, audio, and video generation.

Skills you'll gain

Category: Artificial Intelligence (AI)
Category: ChatGPT
Category: Large Language Models (LLM)
Category: Natural Language Generation
Category: Generative AI

Generative AI: Prompt Engineering Basics

Course 77 hours4.8 (2,352 ratings)

What you'll learn

  • Explain the concept and relevance of prompt engineering in generative AI models.

  • Apply best practices for creating prompts and explore examples of impactful prompts.

  • Practice common prompt engineering techniques and approaches for writing effective prompts.

  • Explore commonly used tools for prompt engineering to aid with prompt engineering.

Skills you'll gain

Category: Product Delivery and Retirement
Category: Product Management
Category: Market Validation Activities
Category: Product Launch Activities
Category: Product Development

Generative AI: Foundation Models and Platforms

Course 86 hours4.7 (139 ratings)

What you'll learn

  • Describe the fundamental concepts of generative AI and its core models

  • Explain the concept of foundation models in generative AI

  • Explore the capabilities of pre-trained models for AI-powered applications.

  • Explore the features, capabilities, and applications of different generative AI platforms, such as IBM watsonx and Hugging Face

Skills you'll gain

Category: Artificial Intelligence (AI)
Category: Large Language Models (LLM)
Category: Pre-trained Models
Category: Generative AI
Category: Foundation Models

Product Management: Building AI-Powered Products

Course 97 hours4.4 (44 ratings)

What you'll learn

  • Explain the roles of an AI product manager and the required skills to manage a product lifecycle, and explore their daily routine.

  • Conduct a skills analysis, examine AI opportunities and challenges, and use AI tools in product development and market reach expansion.

  • Describe the AI value proposition, methods for communicating with stakeholders, the AI process, stages of AI product development, and the ROI of AI.

  • Discuss AI integration into the product management lifecycle, AI’s impact and use cases, and strategies for commercializing AI products.

Skills you'll gain

Category: Generative AI
Category: AI ethics
Category: Natural Language Processing
Category: Machine Learning
Category: Artificial Intelligence

Generative AI: Supercharge Your Product Management Career

Course 1010 hours4.6 (52 ratings)

What you'll learn

  • Explain the fundamental concepts and benefits of using Generative AI in product management

  • Demonstrate proficiency in using different generative AI tools, such as ChatGPT, Gemini, Copilot, and DALL-E, for product management

  • Analyze the ethical considerations when using generative AI to conceive, plan, and launch products

  • Apply generative AI techniques to improve performance across the product lifecycle

Skills you'll gain

Category: Artificial Intelligence (AI)
Category: Prompt Engineering
Category: ChatGPT
Category: prompt patterns
Category: Generative AI

Instructors

Daniel C. Yeomans
SkillUp EdTech
24 Courses70,072 learners
Matt Versdahl
SkillUp EdTech
2 Courses43,569 learners
Skill-Up EdTech Team
SkillUp EdTech
66 Courses117,035 learners

Offered by

IBM
SkillUp EdTech

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Frequently asked questions

¹Lightcast™ Job Postings Report, United States, 7/1/22-6/30/23.