Generative AI is transforming how businesses operate. According to a McKinsey survey, over 78% of organizations are implementing AI, making its impact undeniable. Netflix’s AI-driven recommendations feature is one such example. With companies leaning to develop AI-powered products, the AI product manager role is becoming increasingly critical.
Product Management: Building AI-Powered Products
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Product Management: Building AI-Powered Products
This course is part of multiple programs.
Instructors: Skill-Up EdTech Team
4,318 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.4
(44 reviews)
Beginner level
Recommended experience
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain the roles of an AI product manager and the required skills to manage a product lifecycle, and explore their daily routine.
Conduct a skills analysis, examine AI opportunities and challenges, and use AI tools in product development and market reach expansion.
Describe the AI value proposition, methods for communicating with stakeholders, the AI process, stages of AI product development, and the ROI of AI.
Discuss AI integration into the product management lifecycle, AI’s impact and use cases, and strategies for commercializing AI products.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
7 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 3 modules in this course
This module explains the AI product manager’s role in managing the product lifecycle by leveraging AI technologies. You will learn about the AI process, the ROI that AI brings to a project, and how a product manager balances traditional product management skills with AI-specific knowledge. You will learn how a product manager builds the AI “Dream Team” and communicates AI to stakeholders. In addition, you will look at the challenges faced by a product manager and the reasons for the failure of AI product development projects.
What's included
11 videos3 readings3 assignments1 discussion prompt9 plugins
In this module, you will learn about the stages of AI product development and the key activities in each stage. You will also learn about the seven phases of the product management lifecycle. In addition, you will get to know about AI’s impact across industries and some AI use cases where AI was used to achieve product goals and objectives. You will also learn about commercialization activities for an AI product and the current trends and future insights in AI.
What's included
8 videos2 readings3 assignments1 discussion prompt7 plugins
In this module, you will complete a final project where you will review a product concept document proposing the development of an AI-driven system that will monitor and improve traffic flow in a large city and provide a return on investment (ROI). In addition, you will attempt a final graded exam designed to evaluate your understanding of developing and delivering a product.
What's included
2 readings1 assignment2 plugins
Offered by
Recommended if you're interested in Support and Operations
Advancing Women in Tech
Coursera Instructor Network
Emory University
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 44
4.4
44 reviews
- 5 stars
80%
- 4 stars
6.66%
- 3 stars
0%
- 2 stars
2.22%
- 1 star
11.11%
SS
5
Reviewed on Oct 2, 2024
New to Support and Operations? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.