When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Product Management Fundamentals

This course is part of Xbox Product Manager Professional Certificate

Instructor: Xbox

6,588 already enrolled

Included with

Learn more

5 modules

Gain insight into a topic and learn the fundamentals.

38 reviews

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

38 reviews

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

20 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your Business Strategy expertise

This course is part of the Xbox Product Manager Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Xbox

There are 5 modules in this course

Jumpstart your Product Management journey with this foundational course that lays the groundwork for your career in product management. You'll grasp the core concepts, methodologies, and essential skills that drive successful product development across various industries.

By the end of this course, you'll be able to: ● Describe core product management concepts, principles, and methodologies. ● Develop skills to coordinate and oversee the development of products. ● Manage the end-to-end process of product development. ● Align product development with business goals and customer needs. ● Analyze real-world product development case studies. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

Module details

By the end of this week, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.

What's included

11 videos5 readings4 assignments1 discussion prompt

11 videosTotal 50 minutes

Welcome to Xbox product manager professional certificate3 minutes
The product management journey begins6 minutes
A day in the life of a product manager2 minutes
Day in the life: Monty Hernandez5 minutes
The product manager's impact on the bottom line7 minutes
The product manager's skill set2 minutes
Choosing your tools for success6 minutes
The product manager's superpowers6 minutes
How to set yourself up for success5 minutes
Popular PM frameworks6 minutes
Agile vs. Waterfall2 minutes

5 readingsTotal 70 minutes

Essential skills and knowledge10 minutes
Kanban, Scrum, and Waterfall10 minutes
Essential skills for successful product managers10 minutes
Navigating tools and technologies10 minutes
Choosing the right methodology for your product30 minutes

4 assignmentsTotal 90 minutes

Product management methodologies30 minutes
Activity: Guiding the development of a sleep tracking app30 minutes
Assessing the core responsibilities and skills of a product manager15 minutes
Responsibilities of a product manager15 minutes

1 discussion promptTotal 10 minutes

Reflect on your own experiences working on projects or teams10 minutes

By the end of this week, you will learn how to conduct effective market research and competitive analysis, gather and interpret relevant data, and use these insights to make informed product decisions.

What's included

8 videos4 readings4 assignments

8 videosTotal 40 minutes

Unveiling market needs2 minutes
Mastering market research techniques6 minutes
The art of competitive analysis6 minutes
Translating insights into action6 minutes
Designing effective surveys6 minutes
Choosing the right tools for the job5 minutes
How product managers use data to drive decisions6 minutes
Navigating the sea of information2 minutes

4 readingsTotal 40 minutes

Surveys, interviews, and focus groups10 minutes
A Framework for competitive intelligence10 minutes
Exploring diverse market research methods10 minutes
Data-driven product management10 minutes

4 assignmentsTotal 110 minutes

Applying market research and competitive analysis30 minutes
Activity: Crafting a winning strategy for sweet dreams50 minutes
Evaluating market research techniques15 minutes
Methods for collecting and analyzing market data15 minutes

By the end of this week, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.

What's included

7 videos6 readings4 assignments

7 videosTotal 30 minutes

The product development life cycle2 minutes
Exploring the stages of product development6 minutes
Minimize risk, maximize success6 minutes
Cross-functional collaboration6 minutes
Continuous improvement and iteration2 minutes
Managing product development tools and techniques5 minutes
Navigating challenges with confidence2 minutes

6 readingsTotal 60 minutes

Ideation, design, development, launch10 minutes
Managing a mature product10 minutes
Effective testing checklists10 minutes
A product manager's checklist10 minutes
Lessons from product development challenges10 minutes
Risk management in product development10 minutes

4 assignmentsTotal 120 minutes

Identifying and mitigating risks in product development30 minutes
Activity: Exploring the sleep market landscape60 minutes
Stages and challenges of the product development life cycle15 minutes
Key activities and deliverables in the product development life cycle15 minutes

By the end of this week, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.

What's included

8 videos7 readings4 assignments

8 videosTotal 38 minutes

The power of a product vision2 minutes
Defining a product vision6 minutes
Communicating your product's unique benefits7 minutes
Aligning product strategy with business goals6 minutes
From strategy to execution2 minutes
The art of the value proposition6 minutes
SWOT Analysis Explained6 minutes
Your product's x-ray vision2 minutes

7 readingsTotal 70 minutes

Crafting a compelling product vision10 minutes
Understanding product vision ownership10 minutes
SWOT analysis and Porter's Five Forces10 minutes
The strategic compass10 minutes
Beyond features and benefits10 minutes
Your product's elevator pitch10 minutes
Strategic frameworks for product managers10 minutes

4 assignmentsTotal 120 minutes

Activity: Guiding your smart sleep solution to market60 minutes
Product vision and value proposition30 minutes
Defining and applying product vision15 minutes
Creating effective value propositions15 minutes

By the end of this week, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.