Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market.
Market Research and Competitive Analysis
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Market Research and Competitive Analysis
This course is part of Xbox Product Manager Professional Certificate
Instructor: Xbox
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2024
Assessments
13 assignments
Taught in English
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This course is part of the Xbox Product Manager Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Xbox
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There are 3 modules in this course
In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.
What's included
8 videos9 readings4 assignments1 discussion prompt
In this module, you will delve into the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.
What's included
7 videos8 readings4 assignments
In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.
What's included
13 videos11 readings5 assignments
Recommended if you're interested in Business Strategy
Fundação Instituto de Administração
Coursera Project Network
University of Pennsylvania
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