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This course is part of Introduction to Public Relations and the Media Specialization
Instructor: Erin Willis
7,965 already enrolled
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(80 reviews)
Recommended experience
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
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In this module, you will learn the importance of an organization’s mission and core values in branding and in public relations storytelling.
6 videos2 readings1 assignment2 discussion prompts
In this module, you will learn about the similarities and differences between public relations and other fields like journalism, advertising, and marketing. You will also understand how public relations works with the related fields in the process of branding.
4 videos2 readings1 assignment2 discussion prompts
In this module, you will learn the difference between an issue and a crisis situation, including the risk and reward to company reputation. You will also learn the basics of crisis communication and reputation management.
5 videos1 peer review1 discussion prompt
In this module, you will learn about different forms of media and how the gatekeeping process works. You will also be introduced to media theory–just enough to be dangerous!
5 videos1 assignment1 discussion prompt
In this module, you will learn how to work with journalists and build a media contact list specific to your organization’s communication goals. You will understand the basics of the press release and pitch process, and practice writing your own.
6 videos1 assignment1 peer review1 discussion prompt
University of Colorado Boulder
IESE Business School
University of Colorado Boulder
University of Colorado Boulder
80 reviews
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Reviewed on Oct 17, 2023
It is a good and important course for those who are in the field of Public Relations.
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