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The Role of the Media

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The Role of the Media

This course is part of Communicating with Presence Specialization

Instructors: Greg Burke

2,396 already enrolled

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

34 reviews

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

34 reviews

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

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This course is part of the Communicating with Presence Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This course, 'The Role of Media in the Digital Age', provides a comprehensive understanding of news, journalism, and effective press relations in today's evolving media landscape. You'll learn communication strategies applicable in business and marketing contexts. Upon completion, you will be able to analyze media scenarios, develop tailored communication approaches, and understand digital marketing channels for effective messaging. No prior experience required. This course is ideal for those interested in business, marketing, or digital marketing.

Module details

Upon completion of this module, learners will be able to interpret different scenarios and determine the most appropriate communication strategy and approach for a specific situation.

What's included

7 videos1 reading2 assignments

7 videosTotal 17 minutes

The Role of the Media Introduction2 minutes
Media Made for Conflict4 minutes
More that a Watchdog3 minutes
Deal with Media or Pay the Price2 minutes
Media Relations3 minutes
There are No Secrets 2 minutes
The Role of the Media Conclusion1 minute

1 readingTotal 5 minutes

Get help and meet other learners. Join your Community!5 minutes

2 assignmentsTotal 210 minutes

Single Choice Q180 minutes
Single Choice Q30 minutes

Upon completion of this module, learners will have acquired the necessary skills for recognising the different aspects of media including its definitions and role in society and how to use the tips and techniques to make a story newsworthy

What's included

6 videos1 assignment

Upon completion of this module, participants will have acquired the necessary skills for public speaking as well as how to maintain attention and control in a press conference or media interview.