In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals.
The Nuts and Bolts of Public Relations
The Nuts and Bolts of Public Relations
This course is part of Introduction to Public Relations and the Media Specialization
Instructor: Erin Willis
5,363 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.5
(48 reviews)
Beginner level
Recommended experience
4 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the components of the press release and be able to execute your own.
Understand strategy in media relations.
Identify social media influencers that align with your brand or organization.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Introduction to Public Relations and the Media Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In this module, you will learn how to identify “news” within your organization and write a press release to gain media attention and publicity.
What's included
6 videos1 reading1 peer review2 discussion prompts
In this module, you will learn how to formulate a pitch to share with journalists that will ensure your story makes headlines. You will practice writing a pitch and accompanying press release.
What's included
4 videos1 peer review
In this module, you will learn how messaging should always ladder up to an organization’s mission and core values, and how different media require different messaging strategies.
What's included
4 videos1 discussion prompt
In this module, you will learn about social media influencers and their return on influence. You will understand why influencers are valuable to communication plans, and the different types of influencers, and how to choose one that aligns with your organization’s goals.
What's included
4 videos1 discussion prompt
Instructor
Instructor ratings
5.0 (11 ratings)Offered by
Recommended if you're interested in Marketing
Northwestern University
University of Colorado Boulder
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4.5
48 reviews
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SO
5
Reviewed on Jun 28, 2023
Really practical course, teaching you real life knowledge needed for the job.
EG
4
Reviewed on Sep 5, 2024
As an online course goes, it's great. To the point, succinct, good presenter. Exercises were good.
CH
4
Reviewed on Nov 23, 2024
I learned a lot. This was a great refresher course and I learned a lot of new and very useful information!
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