Interesting thoughts on all aspects of customer and market analytics.

Additional course resources were very useful to me in my current job role.

The course is amazing. It taught me the core principles of customer analytics I can leverage in my data science career. I highly recommend it.

This is good course to follow to get basic idea about descriptive, predictive and prescriptive analytics with market research and case studies

This has been a wholistic experience for me. The course has fueled my interest in the subject to explore its endless possibilities. Thank you!

A great introduction to the granular world of customer analytics, not just the marketing world through analytics. I would highly recommend it!

Extremely useful. Would be great if more practical exercises would be included, however that was outlined in the beginning, so can't complain.

By far the best course I have taken. Cant wait to complete this specialization. Thanks to the whole team for offering this course on Coursera.

This is a very good introductory and non-technical course on customer analytics. Provides a good overview of its techniques and applications.

A mix of technical stuff explained in simplified language. The Advanced Management Science bit was mind boggling. Amazing knowledge transfer.

Exciting material and talented instructors! One of the amazing parts is the applicable to real life CLV model with an R package. Many thanks!

This course gave us pretty advanced concept and technologies on customer analytics. It opened a window for us to dive into it more in future.

I really enjoyed this course. There was a good mix of numerical theories and general concepts. It'll definitely come in handy in the future.

Great learning experience. Got to know the nuances of Business Analytics and that too in a very interesting and systematic manner.

Thank You!

I have certainly learned a lot and am interested in further pursuing studies in customer analytics. Big thanks to everyone and to Coursera!

This was so helpful in giving me the information I needed for my career pivot. Great pace! Good instructors. Loved the learning experience!

Great course and and professors. Dr. Fader might just be the best tutor I came across during both my Bachelor and Master engineering years.

Interesting take on Customer Analytics. The videos were short and concise, but were able to provide insightful information about the topic!

Great course with really good insights on the current applications of analytics in marketing and future developments of these applications.

Awesome course.... Very interesting introduction to customer lifetime value...customer analytics one at a time...technology applications...

I thoroughly enjoyed this course, learnt a lot of new terms in customers analytics. Thanks to the professors. Especially Prof. Raghu, Eric.

Awesome Course from Marvelous and extraordinary University. Faculties and teachers are Knowledgeable and good English communication skills.

Good foundation for the customer analytics subject. Detailed explanations and covers all the important topics with some practical examples.

Amazing course and amazing teachers. Good real life examples and very happy with the course. Very entertaining as well. Learned new skills

This course gives me a basic picture of what Business Analysis is, and the way that professors convey the knowledge is easy to understand.

The course was very helpful. They used simple but powerful techniques for customer analytics. Also they were very intuitive. Thanks a lot