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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,849 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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2476 - 2500 of 2,527 Reviews for Customer Analytics

By Ananth V B

Feb 8, 2017

Lots of theory and concepts, but little in the way of how to solve customer analytics problems yourself.

By Hugo C

Nov 30, 2020

The material is very superficial and there is not much practice; all quizzes are conceptual only.

By Gladys L

Dec 26, 2016

Compared to Operations Analytics class, this class does not provide as much applicable skills.

By Noel F

Jan 25, 2016

Very high level course, interesting as a background but doesn't really deep dive in any topic.

By Shu L

Jan 19, 2023

Poor organized, limited resources, lack of further explanation.

By Harsh P

May 22, 2020

Need some practical application assignments instead of a quiz!

By Ian L

May 21, 2022

Outdated, and very few applicable lessons on today's market.

By Semen G

Nov 22, 2020

Субтитры не работают, тесты в любом случае на английском

By Daniel A

Oct 24, 2019

It did not satisfy my thirst for knowledge on this topic

By Ernst S

Aug 31, 2022

We did get our hands on any actual data to work with.

By Vyacheslav Z

Mar 18, 2019

Too basic. Rather an overview, than an actual course

By Maria K

Oct 14, 2020

Maybe could be more extensive and profound

By Jonathan Z

Feb 6, 2016

Almost no practical application

By Timothy D

Jan 17, 2019

Not enough real world examples

By Svetlana K

Sep 22, 2018

Outdated slides and lectures

By J R

Aug 18, 2016

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By Inna P

May 8, 2023

It's all good and wonderful, but this course is outdated. Maybe these models are still valid, but the predictions that the dude made in the Application module (Netflix vs YouTube and Google Free Taxi) turned out to be a flop. It makes me think that these analytical models have much more limitations in the long run than people who teach them want to admit. We are living in 2023 and it seems that we can predict nothing, only make slightly better guesses.

By Diane M

Sep 21, 2015

Poorly designed. The lectures just consist of people talking to the camera with little visual aids. There aren't any materials to read over or study. The transcripts of the videos come in a .txt file... On the whole, really not at all the caliber I would have wanted to see from Wharton. If I had paid for this course, I would be really frustrated.

By Anas M

Jun 28, 2019

Quiz questions were not clear. Content was subpar for a "top" university. It seems like this was nothing more than a haphazardly put together course to make money and nothing more. This course felt like a complete waste of time and I believe the concepts and material in the modules are outdated.

By Lorenzo B

Nov 15, 2024

This course could be much more engaging. It’s filled with long, general discussions without ever diving into details or practical actions. By the end, you’re left with many general notions but nothing actionable. The lessons and slides are poorly structured and tedious.

By Jiang T

Sep 22, 2015

In fact, i think this course is waste my time because the course only have lecture. They don't tell you how to use software to solve the problem even do not give any practical homework. Compared to other course, the quality of this course is extremely low.

By Abdullah A D

Aug 30, 2020

It's hard to follow along, the instructor is mostly reading of slides and the level of teaching is of a low standard. The content is actually very good but its not put together well enough for a beginner in the field to capture the information.

By Jarratt O

May 28, 2020

audio is bad. takes too long to move from the fluff and abstract to anything concrete. week 3 has A HUGE gap between lectures and quizzes. showed some interesting concepts but doesnt tell us how we can get there and thus take data for granted

By Evelina D C

Jul 26, 2024

While the course provides many thought-provoking ideas, it is primarily theoretical. There are no exercises or code to implement. It would be beneficial to integrate real-world datasets and code to demonstrate potential analyses.

By Emerson A

Nov 30, 2020

Sorry but as I started I can't keep up the pace of 1 week talking. The first instructor talks soo fast and the presentation is not really clear..I have full admiration for those you are able to get what he is talking about.