AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing
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Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
59,669 already enrolled
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353 reviews
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What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Marketing
- Business Strategy
- Customer Insights
- Artificial Intelligence
- Customer Engagement
- Case Studies
- Digital Transformation
- AI Integrations
- Data-Driven Decision-Making
- Personalized Campaigns
- Competitive Analysis
- Digital Marketing
- Marketing Strategies
- Network Model
- Machine Learning Algorithms
- AI Personalization
- Data-Driven Marketing
- Marketing Analytics
- Network Analysis
Details to know

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There are 4 modules in this course
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Reviewed on Apr 9, 2023
It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.
Reviewed on Dec 16, 2025
Great course, it definitely adds value to the marketers on AI
Reviewed on Jun 7, 2021
Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !
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