AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing
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Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
59,669 already enrolled
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353 reviews
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What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Case Studies
- Personalized Campaigns
- Business Strategy
- AI Integrations
- Machine Learning Algorithms
- Customer Insights
- Marketing Strategies
- Network Analysis
- Data-Driven Marketing
- AI Personalization
- Competitive Analysis
- Digital Transformation
- Marketing
- Network Model
- Customer Engagement
- Marketing Analytics
- Data-Driven Decision-Making
- Digital Marketing
- Artificial Intelligence
Details to know

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There are 4 modules in this course
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University of Maryland, College Park

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Emory University
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Showing 3 of 353
Reviewed on Jul 3, 2024
Excellent, Professor Raj used real-life examples.
Reviewed on Dec 16, 2025
Great course, it definitely adds value to the marketers on AI
Reviewed on Nov 27, 2023
Awesome course. Weel-designed, the content is quite informative. Please do a specialization in the fields of "Marketing" and "Finance".
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