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There are 6 modules in this course
This course introduces the fundamentals of user research methods and practices. Understanding users, identifying their concerns, and addressing their frustrations are key to designing usable, engaging, and persuasive UX products. The course explores various techniques for gathering insightful user data, offering participants the opportunity to delve into user behavior and learn how to interpret this data to uncover opportunities for design improvement.
Learning Outcomes
-Identify User Needs: Understand user concerns to design engaging solutions.
-Apply Research Methods: Learn techniques to gather and analyze user data.
-Analyze Behavior: Interpret user behavior to uncover design opportunities.
This course introduces the fundamentals of user research methods and practices, focusing on understanding users, identifying their concerns, and addressing frustrations. Key to designing engaging and effective UX products, it covers various techniques for gathering insightful user data. Participants will explore user behavior nuances and learn to interpret behavioral data to uncover opportunities for impactful design solutions.
What's included
2 videos3 readings1 discussion prompt
Show info about module content
2 videos•Total 5 minutes
An Introductory Note by Dr. Keyur Sorathia•2 minutes
Introduction to the Course•3 minutes
3 readings•Total 30 minutes
Meet Your Instructor - Dr. Keyur Sorathia•10 minutes
Honor Code•10 minutes
Course Structure and Planning•10 minutes
1 discussion prompt•Total 10 minutes
Introduce Yourself•10 minutes
Research and Audit
Module 2•2 hours to complete
Module details
This module introduces audits as a key component of the research stage, covering their importance, methods, and objectives. It also includes a detailed lesson on literature research and conducting competitive analysis.
What's included
6 videos5 readings1 assignment
Show info about module content
6 videos•Total 46 minutes
Research – An Introduction Part 1•4 minutes
Research – An Introduction Part 2•6 minutes
Audit – An Introduction•9 minutes
Audit – Learning Objectives•6 minutes
Audit – Questions to Answers•8 minutes
Competitive Analysis•12 minutes
5 readings•Total 38 minutes
A Guide to Competitive Analysis for UX Design•10 minutes
How to Do a UX Competitor Analysis: A Step By Step Guide•10 minutes
How to Conduct a Competitive Analysis as a UX Designer•9 minutes
How to Conduct a Competitive Analysis•4 minutes
Competitive Analysis: How to Approach It Effectively•5 minutes
1 assignment•Total 30 minutes
Research and Audit Quiz•30 minutes
Stakeholders, Experts and User Research
Module 3•2 hours to complete
Module details
This module introduces stakeholder and expert interviews, covering their roles, learning objectives, and expected outcomes. It also introduces user research, its objectives, and commonly used research methods.
What's included
4 videos8 readings1 assignment
Show info about module content
4 videos•Total 35 minutes
Stakeholder Interviews – An Introduction •8 minutes
Stakeholder Interviews – Study Objectives•7 minutes
Expert Interviews – Introduction and Objectives•5 minutes
User Research – An Introduction•14 minutes
8 readings•Total 73 minutes
The Guide to Stakeholder Interview Questions•10 minutes
Super Importance of Conducting Stakeholder Interviews in UX•10 minutes
Stakeholder Analysis for UX Projects•5 minutes
How to get the most out of an interview with a subject matter expert•6 minutes
Expert Interviews in a Design Sprint (Ask The Experts)•6 minutes
What It's Like to Be a UX Researcher•16 minutes
Complete Beginner’s Guide to UX Research•10 minutes
The Essential Guide to User Research•10 minutes
1 assignment•Total 30 minutes
Stakeholders, Experts, and User Research Quiz•30 minutes
User Research - Contextual Inquiry
Module 4•2 hours to complete
Module details
This module covers the planning and execution of user research, focusing on contextual inquiry. It explores defining study objectives, team building, roles and responsibilities of each team member, and the six phases of conducting contextual inquiry with target users.
What's included
6 videos5 readings1 assignment
Show info about module content
6 videos•Total 45 minutes
Introduction•1 minute
User Research - Planning•12 minutes
Contextual Inquiry - An Introduction•10 minutes
Contextual Inquiry – Roles and Responsibilities•4 minutes
Contextual Inquiry - Study Objectives•5 minutes
Contextual Inquiry - Interview Phases•13 minutes
5 readings•Total 43 minutes
Screener Surveys•15 minutes
How To Write Participant Screeners For Better Ux Research Results•8 minutes
Sample Screener•15 minutes
What Are Contextual Inquiries?•3 minutes
Contextual Inquiry•2 minutes
1 assignment•Total 30 minutes
User Research Methods Part 1 Quiz•30 minutes
User Research - Focus groups and Self-Documentation
Module 5•2 hours to complete
Module details
This module introduces two qualitative user research methods: focus group studies and self-documentation. It explores their advantages, challenges, and their practical applications.
What's included
5 videos3 readings1 assignment
Show info about module content
5 videos•Total 26 minutes
Introduction•1 minute
Focus Group Studies - An Introduction•8 minutes
When to Conduct Focus Groups?•8 minutes
Self-Documentation - An Introduction•4 minutes
How to Conduct a Self-Documentation Study?•5 minutes
3 readings•Total 36 minutes
How to Conduct Focus Groups•11 minutes
What are Focus Groups in User Experience Research?•5 minutes
Moderating Focus Groups•20 minutes
1 assignment•Total 30 minutes
User Research Methods Part 2 Quiz•30 minutes
User Research Analysis
Module 6•3 hours to complete
Module details
This module introduces systematic methods for modeling and analyzing user research insights. It covers techniques such as affinity analysis, activity diagrams, and decision trees, enabling the identification and presentation of clear, concrete and actionable findings.
What's included
6 videos5 readings2 assignments1 plugin
Show info about module content
6 videos•Total 34 minutes
Introduction•3 minutes
Modelling and Analysis - An Introduction•7 minutes
Affinity Analysis•2 minutes
Single and Cross Case Analysis•13 minutes
Activity diagram•5 minutes
Decision Trees•4 minutes
5 readings•Total 42 minutes
Affinity Diagramming: Collaborate, Sort and Prioritize UX Ideas•5 minutes
What is an Affinity Map? (And How to Make One)•9 minutes
Affinity Diagrams: How to Cluster Your Ideas and Reveal Insights•10 minutes
What is an Affinity Diagram and How It Can Help You•10 minutes
What Is a Decision Tree and How Is It Used?•8 minutes
2 assignments•Total 60 minutes
User Research Analysis Quiz•30 minutes
End-of-Course Quiz•30 minutes
1 plugin•Total 15 minutes
Course End Survey•15 minutes
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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