Marketing data is often so big that humans cannot read or analyze a representative sample of it to understand what insights might lie within. In this course, learners use unsupervised deep learning to train algorithms to extract topics and insights from text data. Learners walk through a conceptual overview of unsupervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project.
Unsupervised Text Classification for Marketing Analytics
Unsupervised Text Classification for Marketing Analytics
This course is part of Text Marketing Analytics Specialization
Instructors: Chris J. Vargo
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Build toward a degree
What you'll learn
Describe the concept of topic modeling and related terminology (e.g., unsupervised machine learning)
Apply topic modeling to marketing data via a peer-graded project
Apply topic modeling to a variety of popular marketing use cases via homework assignments
Evaluate, tune and improve the performance the topic model you create for your project
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
2 quizzes
Taught in English
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This course is part of the Text Marketing Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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- Gain a foundational understanding of a subject or tool
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There are 5 modules in this course
In this module, we will cover the fundamental concepts of topic modeling, also known as unsupervised machine learning on unstructured text documents. We will contrast unsupervised methods to supervised ones and survey common applications of topic modeling.
What's included
1 video4 readings1 programming assignment1 discussion prompt
In this module, we will go under the hood inside a topic modeling approach and understand what assumptions drive topic model fit. We will also uncover how bag-of-words approaches to topic modeling work, and the natural language processing required to produce meaningful topic modeling features.
What's included
2 videos1 reading1 quiz1 programming assignment
In this module, we will cover how to parse through JSON-like data and segment it to create a corpus that is ready for the topic modeling process. We will cover how the data for your project is structured and its taxonomy.
What's included
2 videos2 readings1 quiz
In this module, we will take Amazon review data and load it into a corpus to preprocess it. We will cover how to build topic models from the data and also save those topic models.
What's included
2 videos2 readings1 peer review
In this module, we will learn how to evaluate the fit of topic models and use the best topic model to classify documents. We will also cover how to build topic models with pre-trained neural networks.
What's included
3 videos3 readings1 peer review
Instructors
Offered by
Recommended if you're interested in Data Analysis
University of Colorado Boulder
University of Illinois Urbana-Champaign
Fundação Instituto de Administração
University of Colorado Boulder
Build toward a degree
This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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