About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
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Beginner Level

Basic proficiency in Python including basic Python logic and data structures, Python’s built-in functions, and Python package pandas

Approx. 12 hours to complete
English

What you will learn

  • Describe text classification and related terminology (e.g., supervised machine learning)

  • Apply text classification to marketing data through a peer-graded project

  • Apply text classification to a variety of popular marketing use cases via structured homeworks

  • Train, evaluate and improve the performance of the text classification models you create for your final project

Skills you will gain

  • Assess Marketing Problems
  • Supervised Learning Process
  • Supervised Learning
  • Classification Models
  • Supervised Learning Outcomes
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Basic proficiency in Python including basic Python logic and data structures, Python’s built-in functions, and Python package pandas

Approx. 12 hours to complete
English

Offered by

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University of Colorado Boulder

Start working towards your degree

This Course is part of an online degree program offered by the University of Colorado Boulder. When you enroll in a for-credit non-degree course through the university and complete it online, it counts as credit hours towards a degree at CU-Boulder. All you have to do is apply through the university.

Syllabus - What you will learn from this course

Week
1
Week 1
8 hours to complete

The Supervised Machine Learning Workflow

8 hours to complete
4 videos (Total 61 min), 3 readings, 2 quizzes
Week
2
Week 2
1 hour to complete

Neural Networks and Deep Learning

1 hour to complete
2 videos (Total 39 min), 2 readings, 1 quiz
Week
3
Week 3
2 hours to complete

Getting Started with Google Colab and Deep Learning

2 hours to complete
2 videos (Total 67 min), 2 readings, 1 quiz
Week
4
Week 4
1 hour to complete

Linear Models and Classification Metrics

1 hour to complete
2 videos (Total 17 min), 2 readings, 1 quiz

About the Text Marketing Analytics Specialization

Text Marketing Analytics

Frequently Asked Questions

More questions? Visit the Learner Help Center.