The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Trademark Law
Trademark Law
This course is part of Intellectual Property Law Specialization
Instructor: Cynthia Dahl
13,890 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.8
(248 reviews)
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
19 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Intellectual Property Law Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
What's included
5 videos5 readings4 assignments2 discussion prompts
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
What's included
6 videos4 readings6 assignments1 discussion prompt
In this module, you will learn if, when, and how to file for official trademark protection.
What's included
5 videos2 readings6 assignments1 discussion prompt
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
What's included
4 videos4 readings3 assignments1 peer review1 discussion prompt
Instructor
Instructor ratings
4.9 (46 ratings)Offered by
Recommended if you're interested in Law
Pontificia Universidad Católica del Perú
Coursera Instructor Network
IE Business School
S.P. Jain Institute of Management and Research
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Learner reviews
4.8
248 reviews
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Showing 3 of 248
TT
5
Reviewed on Sep 16, 2023
As an attorney who is trying to switch specialties, this course was great at introducing concepts that are essential to trademark law.
SC
5
Reviewed on Jun 4, 2020
It was an amazing experience attending lectures and undergoing the course.
RR
5
Reviewed on Jan 5, 2021
This is an excellent course which organized properly.
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