The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Trademark Law
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Trademark Law
This course is part of Intellectual Property Law Specialization
Instructor: Cynthia Dahl
13,657 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.8
(245 reviews)
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Skills you'll gain
Details to know
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Add to your LinkedIn profile
Assessments
19 assignments
Taught in English
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This course is part of the Intellectual Property Law Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
What's included
5 videos5 readings4 assignments2 discussion prompts
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
What's included
6 videos4 readings6 assignments1 discussion prompt
In this module, you will learn if, when, and how to file for official trademark protection.
What's included
5 videos2 readings6 assignments1 discussion prompt
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
What's included
4 videos4 readings3 assignments1 peer review1 discussion prompt
Instructor
Instructor ratings
4.9 (46 ratings)Offered by
Recommended if you're interested in Law
University of Pennsylvania
University of Illinois Urbana-Champaign
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