How to Add Products to Shopify
November 6, 2024
Article
Become fluent in the rules of the new economy. Learn how to use intellectual property law to protect and maximize the value of your innovations
Instructors: R. Polk Wagner
28,279 already enrolled
Included with
(1,328 reviews)
Recommended experience
Intermediate level
This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.
(1,328 reviews)
Recommended experience
Intermediate level
This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.
Identify the types of intellectual property protection available under U.S. law
Evaluate your options for protecting your creative innovations with copyright law
Analyze and interpret a patent document for a competing product
Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy
Add to your LinkedIn profile
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
Applied Learning Project
Through the various projects on developing a trademark strategy, analyzing a patent document, and addressing a copyright cease-and-desist request, you will develop integrated intellectual property strategies tailored to an organization’s core business goals.
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Identify the basic elements of copyright
Describe what copyright does and does not protect
Explain the limits of copyright protection
Analyze fair use and other complex doctrines that extend from copyright law
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Explain the scope and limits of patent protection
Analyze and apply the standards of patentability to navigate the requirements of patent law.
Interpret the importance and significance of specific patent claims presented in an issued patent
Develop strategies for addressing patent infringement
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Four weeks
No background knowledge necessary
Introduction to Intellectual Property should be taken first, the other course can be taken in any order.
No
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.