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Learner Reviews & Feedback for The Business of Product Management I by Advancing Women in Tech

4.5
stars
773 ratings

About the Course

Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more! Featuring expert product manager instructors including: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services * ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel * AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter. Sponsored by AMAZON WEB SERVICES (AWS). This is the first of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits....

Top reviews

RR

Dec 2, 2020

Fantastic course. I really enjoyed the interviews with industry experts. They were extremely insightful. The exercises and assignments were super useful and the templates made it easy to get started.

SS

Apr 4, 2021

I really enjoyed this course because it was a good balance between the lectures and assignments. Doing the assignments not only helped me increase my confidence but also helped me expand my thinking.

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301 - 325 of 422 Reviews for The Business of Product Management I

By Renzil D

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Jun 27, 2021

I loved the structured approach Nancy has taken to illustrate various tools and techniques that are required for this course. However I was not impressed at the level of the quizes and questions that were phrased out. This comparison is only and only with another specialisation that I undertook with other course offering of Alex Cowan where there is a structutred approach with great assignments and questions again the plus point about AWIT is that the content had great tools and techniques like TAM, SAM, SOM / Competitor analysis /OKRs which was missing from Alex's course. Hence I would recommend this course along with Alex Cowan's to compliment each other.

By Ada

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Feb 15, 2021

This was not only one of the best courses in PM, but also one of the best courses I took on Coursera. The content is very engaging; the hands-on experience you can get through practical assignments is very valuable. I'm new to the PM so I gained lot of valuable insight and hands-on skills. The only suggestion for improvement would be around peer-to-peer evaluation. In case you a student doesn't complete assignment in the correct way or something is missing and they receive 0 for evaluation, it would be good to also provide constructive feedback so they understand better what they need to do to improve. In many cases constructive feedback is what is missing.

By Rebecca G

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Oct 17, 2020

Thanks for a great course! I feel like this was a great overview of the many aspects of product management. In the beginning, I was a bit nervous as my current role is not defined as product management, but have come to learn that product management includes a lot of the foundational considerations that come with working towards a commercial strategy, so I'm not starting from zero.

It would be great to dive deeper into the technical requirements for product managers, including more focus on how to really analyse and understand user needs, identify roadblocks and opportunities to resolve user challenges, etc. I hope that's coming up in the next course!

By Ritu A

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May 13, 2021

My learning experience of 4 weeks for "The Business of Product Management-I" has been very interesting. It has helped me to connect with product management not only for the concepts but also understand the difference between project management vs product management in terms of vision and strategy. The biggest highlight of these 4 weeks was the assignment for "Market Segmentation of the product " using the theory of TAM,SAM, and SOM. I am looking forward to the next course in this specialization. Another highlight of the course was watching the videos by folks who have been game changers in their product management journey. Thank you!

By Laura M

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Nov 2, 2022

A solid foundation in what product management is and what the expectations are for the role. The mix of activities (watching Nancy explain things, reading, doing assignments, quizzes) is helpful, even if the practice of student review often doesn't work well (it's very common that links to submissions don't function). The quizzes can me maddening (asking things that haven't been covered or super strange phrasing and double negatives), but overall I have learnt a great deal about product management. And it's nice to dust off some old skills with creating personas, writing press releases, and doing competitive analysis.

By Naila E H

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Jul 10, 2022

- The quizzes had questions that seemed unrelated to the goal of the course and that was frustrating

- learning new content and tools and how to apply on products is useful and interesting

- Referencing Elad Gil's reading that implies that a project manager's job is JUST to run a schedule is insulting and shows ignorance about what project managers do. Job functions vary largely between different organization and I suggest that reading should be replaced with something that focuses on product management without being critical and downplaying other jobs.

By Vanessa V

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Jun 3, 2022

The different aspects of what a PM does were eye-opening to me. Also, already possesing an MS degree in marketing from a business school had prepared me for a couple of the exercises/assigmnments in this course; the rest of the assignments were very educational. Something I do not like and do not agree with is the peer grading process in general because the questions are either yes or no and I don't really think peers should be judging each other's work. I only expect to be graded by the expert in the industry, and that would be the instructor.

By Alexa L

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Dec 17, 2020

I've really enjoyed taking this course. It's been a great jumpstart into Product Management. However, I'd like more information on the concepts we're learning. There are a handful of concepts and vocabulary that is introduced, but not defined clearly. They're defined more in terms of examples than actual definitions to reference when completing the assignments. This would help me and I'm sure others understand these principles better. Otherwise, this course has given me more confidence going down this career path.

By Chaitanya P

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Mar 14, 2021

Pros:

I feel more confident and excited about Product management. Confident when I got to know that I will learn everything from scrum to agile etc and also where I found out while making customer personas and other tasks that it is not that difficult.

cons:

I would really like to have some notes or slides after every week because taking notes on Coursera is actually a tedious process and leads to loss of motivation, also, writing notes yourself in also makes it slower and excitement and motivation brushes off.

By Kendra A

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Mar 13, 2022

Suggesting to give instructions on how folks can copy /paste links to view-only documents in Google Suite when the Coursera Honor Code doesn't allow for copy/paste. I've given a suggestion in my last assignment because I was given a zero (0) because the peer reviewer didn't take the time to figure out how to copy/paste due to this issue. Also - I know it is time consuming, though given AWIP changed to AWIT it may be a good idea to rerecord or adjust videos to include the new branding.

By Anastasia T

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Aug 18, 2021

Great basic course. I really enjoyed doing exercises. What could be better: lector could speak more instead of reading the material and it could make a course more vivid. Also there is a bug with viewing assignments of other students: when they post a link it's not clicable and it's impossible to copy to put in a browser so it's impossible to open though and rate then. I've left few reports on it but I don't think somebody fixed it.

By Satish M S

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Jan 20, 2024

Provides an insight with concrete real world examples, accompanied by excellent assignments that helped enhance the understanding. Specifically customer personas, customer journey, competitive analysis. Couple of improvement areas: a) Practice quiz: some questions seem to test memory/analytics than the understanding. b) Individual modules of the course are excellent, but I felt that flow/structure could be better streamlined

By Justin B

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Feb 22, 2023

I am only giving this 4 stars because I am comparing it with Google's Project Management course. Which I found to be more helpful in the reading, and assignments. SO this Course isn't bad I just have had better. Also, some of the images that are posted for us to review are too small and/or low quality and can be difficult to read at times. Maybe replacing them with higher-quality images or with larger text might be better.

By Rita G

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Apr 6, 2022

This was a great course to consolidate learnings in a framework.

My only improvement feedback would be to better schematize the thoughts/discourse. For instance, a lot of times Nancy mentions point 1, and then talks about 1.1 and 1.2, two different streams related/contained in point 1. However, without reading the text that accompanies the videos, I wouldn't have noticed, because the cadence of speech did not reflect that.

By Maarten W

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Oct 3, 2024

Ik denk dat het overall een goed beeld geeft van Porductmanagement. Sommige facetten zijn erg op USA gericht, waar dat heel anders gaat in Europa. Daarnaast zijn sommige vragen in quizen niet gerelateerd aan het onderwerp dat je leert. Als je bv. bepaalde (USA) bedrijven niet kent, wordt het ineens een vreemde quiz. Al met al wel veel geleerd over bv. klantenpersona's, customer journey's en product vereisten document.

By Stanislav R

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Jan 19, 2023

Enjoyed the course.

Few things to improve:

Some quizzes were focused on very specific data which was not very important to the general topic of the course. One of the assignments was about posting a result for the analysis done in GoogleSheets. When I needed to check the assignment after other people, the link was not clickable.

All the rest was cool. Enjoyed listening to the guy from MixPanel in the end of the course!

By Cynthia M

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Mar 29, 2022

Interesting look into Product Management. As an older participant taking this online course, the challenge I ran into was not being able to find help on how to utilize google docs when completing assignments. Perhaps that could be added to the help documents for older participants who may not be familar. Other than that challenge, this course was very informative and the Instructor brought a lot of good insight.

By Daman D

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Nov 11, 2020

The course was pretty insightful and engaging. Thanks for being a great instructor, Nancy.

It would however be great if we could have a summary video/pdf at the end of each course which the applicants could use as a reference. For example we learnt about TAM, SAM & SOM and to be able to use it in our day to day lives, maybe a reference doc we could refer to would be great. Just a thought. Thanks.

By Leonie A M

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Dec 27, 2020

Great intro for newbies. I would have liked to see more tipps on how to make sure your crucial assumptions are reasonable and on how to identify the crucial assumptions that you make. Also, it would have been very good to see more of a full product journey from beginning to end -- which techniques do you use in which stage, what typically happens at a company, small or big, at each stage?

By Ashley P

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May 17, 2022

I currently work at a tech startup, so I've heard some of the terms used, but I think if I didn't have any tech background I would probably be a little confused. I've learned a lot and already see projects in my company where I can actually put what I've learned to use, which is fantastic considering that I've been through 1 part only and have no previous PM experience.

By Barbara K

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Jan 26, 2021

Strengths in this course are Nancy's knowledge, examples and interviews with other industry leaders on their PM path and what they look for in PM hires. I would have liked a bit more clarity, maybe in written form, on some of the definitions such as Customer Persona vs Market Segmentation to reduce my time spent researching these terms outside of the course

By Tory G

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Jan 10, 2021

Nancy did a thorough job of going through the fundamental responsibilities of Product Managers. I loved the ability to see one, do one, and review one! I am a hands-on learner and this certainly helped me learn the content Nancy was teaching. One suggestion is to review and edit the quiz multiple choice answers, not all of them are written clearly enough.

By Laura M

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Oct 16, 2020

This was a great course and I learned a lot, however the reliance on google docs for assignments and the inability to just copy and paste google doc urls for peer-reviews was frustrating. I think it would be better for all students to post assignments into the assignment text-area so that no one has to go back and forth between different websites.

By Marta V

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Feb 22, 2022

I really enjoyed this course. I find it covers a wide range of product management aspects, and the material is always relevant. The negatives for me would be - tech issues, like not being able to copy Google doc links to review your peers' work, or having to come up with products which actually takes a lot longer than I expected! Thanks, Nancy :)

By prachi p

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Jun 24, 2021

Very detailed, led by real life examples. Particularly loved the last part where there was one-on-one interview with product managers-turned-entrepreneurs. Also loved all the exercises as they forced us to think and create documents that would come handy when we actually work as product managers.

Would like to start the part 2 of this course soon!