Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
The Business of Product Management I
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The Business of Product Management I
This course is part of Real-World Product Management Specialization
Instructor: Nancy Wang
37,867 already enrolled
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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Skills you'll gain
- Customer Insights
- New Product Development
- Customer experience strategy (CX)
- Market Intelligence
- Verbal Communication Skills
- Oral Expression
- Product Requirements
- Competitive Intelligence
- B2B Sales
- Market Share
- Customer Analysis
- Market Opportunities
- Product Management
- Product Strategy
- Innovation
- Competitive Analysis
- Product Roadmaps
- Product Planning
- Product Lifecycle Management
- Product Development
Details to know
Shareable certificate
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Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 4 modules in this course
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