Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
The Business of Product Management I
The Business of Product Management I
This course is part of Real-World Product Management Specialization
Instructor: Nancy Wang
34,130 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.5
(778 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 15 hours
Learn at your own pace
88%
Most learners liked this course
What you'll learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
9 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Join Advancing Women in Tech and AWS in this product management specialization as we raise the bar on product management courses!
What's included
7 videos2 readings1 assignment2 discussion prompts
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!
What's included
9 videos3 assignments2 peer reviews2 discussion prompts
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
What's included
8 videos1 reading2 assignments2 peer reviews
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
What's included
14 videos1 reading3 assignments2 peer reviews1 discussion prompt
Instructor
Instructor ratings
4.6 (422 ratings)Offered by
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Duke University
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4.5
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Showing 3 of 778
RP
5
Reviewed on Jul 16, 2021
Great course giving overview of what Product Manager does. Interviews with industry experts was insightful. Templates provided was helpful to kick start and assignments looks more realistic
ZV
4
Reviewed on Jan 13, 2024
Good overall but sometimes the quizzes were frustrating (did not feel the course material enabled me to answer correctly, in other cases the questions themselves were too artificial, exam-like).
AO
5
Reviewed on Aug 31, 2022
The content was top notch and the delivery was great. I learned a lot from this course and I am basically prepared to start as an associate product manager. Thank you, Nancy and the entire team.
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