Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
The Business of Product Management I
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The Business of Product Management I
This course is part of Real-World Product Management Specialization
Instructor: Nancy Wang
37,858 already enrolled
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Gain insight into a topic and learn the fundamentals.
822 reviews
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
What you'll learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Skills you'll gain
- Product Requirements
- Competitive Intelligence
- B2B Sales
- Market Share
- Product Planning
- Product Development
- Verbal Communication Skills
- Market Opportunities
- Customer Insights
- Customer Analysis
- Competitive Analysis
- Oral Expression
- New Product Development
- Innovation
- Product Roadmaps
- Product Lifecycle Management
- Product Strategy
- Product Management
- Customer experience strategy (CX)
- Market Intelligence
Details to know
Shareable certificate
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Taught in English
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This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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- Gain a foundational understanding of a subject or tool
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There are 4 modules in this course
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Showing 3 of 822
AF
Reviewed on Jun 21, 2022
The content of the course was concise and to the point, and I did learn a great deal. One thing I would say is the test questions need to be more concise and on topic.
SV
Reviewed on Nov 6, 2024
A huge thank you to theNancy Wang and the AWIT team for creating such a comprehensive and engaging curriculum. The practical examples and real-world applications have been particularly beneficial.
SS
Reviewed on Apr 4, 2021
I really enjoyed this course because it was a good balance between the lectures and assignments. Doing the assignments not only helped me increase my confidence but also helped me expand my thinking.
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