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The Business of Product Management II
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The Business of Product Management II
This course is part of Real-World Product Management Specialization
Instructor: Nancy Wang
9,140 already enrolled
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Gain insight into a topic and learn the fundamentals.
236 reviews
Beginner level
No prior experience required
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you'll gain
- Financial Statements
- Customer Analysis
- Customer Engagement
- Financial Analysis
- Revenue Management
- Customer experience improvement
- Commercialization
- Brand Loyalty
- Initiative and Leadership
- Agile Methodology
- Customer Retention
- Agile Product Development
- Financial Statement Analysis
- Innovation
- Product Planning
- Product Roadmaps
- Financial Acumen
- Business Metrics
- Product Development
- Product Management
Details to know
Shareable certificate
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Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Showing 3 of 236
ZV
Reviewed on Jan 27, 2024
The difficulty level of quizzes can vary greatly. For certain quizzes you'd better do some external research to succeed.
EH
Reviewed on Feb 13, 2021
I learned a lot in this course and feel much more confident about going into a future career in product management. All of the videos and assignments were interesting and engaging.
JK
Reviewed on May 24, 2021
Once again like The Business of Product Management I, this course was also of the right complexity and pace for a new learner. Good work!
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