Real Madrid Graduate School Universidad Europea
Tendencias e innovaciones en los medios deportivos

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Real Madrid Graduate School Universidad Europea

Tendencias e innovaciones en los medios deportivos

Marisa Sáenz

Instructor: Marisa Sáenz

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Comprender el impacto de las plataformasOTT y del contenido bajo demanda en el deporte.

  • Explorar experiencias inmersivas y contenidos detrás de cámaras.

  • Analizar cómo los eSports y nuevos formatos cambian el consumo del aficionado.

Details to know

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Recently updated!

June 2025

Assessments

8 assignments

Taught in Spanish

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Build your subject-matter expertise

This course is part of the Revolución en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Explora el rápido auge de los servicios de streaming y las plataformas over-the-top (OTT) en los medios deportivos. Este módulo cubre la evolución de las plataformas digitales, el cambio hacia modelos directos al consumidor y los desafíos técnicos y de mercado asociados con la distribución de deportes en vivo a audiencias globales.

What's included

6 videos3 readings2 assignments1 discussion prompt

Descubre cómo la personalización basada en datos y el contenido bajo demanda están revolucionando la forma en que los aficionados se relacionan con el deporte. Aprende sobre las estrategias y tecnologías detrás de los resúmenes personalizados, el acceso permanente y la creación de experiencias únicas para los fans en plataformas digitales.

What's included

6 videos3 readings2 assignments1 discussion prompt

Sumérgete en el mundo de la realidad aumentada, la realidad virtual y el contenido inmersivo. Este módulo examina cómo las experiencias innovadoras —desde el acceso tras bambalinas hasta los estadios virtuales— están cautivando a los aficionados, conectando audiencias globales y redefiniendo lo que significa seguir el deporte.

What's included

6 videos3 readings2 assignments1 discussion prompt

Comprende el auge de los esports y la aparición de formatos deportivos exclusivamente digitales. Explorarás cómo los deportes tradicionales se están adaptando, cómo se están desarrollando nuevos modelos de ingresos y comunidades, y qué lecciones se pueden aprender del mundo acelerado de los juegos competitivos.

What's included

6 videos3 readings2 assignments1 discussion prompt

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
16 Courses2 learners

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