Explore the cutting edge of sports media as this course unpacks the trends and technologies redefining how fans consume and engage with content. From the explosive rise of streaming and OTT platforms to the pivot toward direct-to-consumer strategies, you’ll learn how personalized, on-demand media is becoming the new norm—and how to craft experiences that meet evolving expectations.
Trends and Innovations in Sports Media
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Trends and Innovations in Sports Media
This course is part of Revolution in Sports Media: Innovative Strategies Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the impact of OTT and on-demand media models in sports
Explore immersive media formats and behind-the-scenes experiences
Analyze how esports and new formats are reshaping fan consumption
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
8 assignments
Taught in English
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This course is part of the Revolution in Sports Media: Innovative Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Explore the rapid rise of streaming and over-the-top (OTT) platforms in sports media. This module covers the evolution of digital platforms, the shift to direct-to-consumer models, and the technical and market challenges that come with distributing live sports to global audiences.
What's included
6 videos3 readings2 assignments1 discussion prompt
Discover how data-driven personalization and on-demand content are revolutionizing the way fans engage with sports. Learn about the strategies and technologies behind tailored highlights, always-on access, and creating unique fan experiences across digital platforms.
What's included
5 videos3 readings2 assignments1 discussion prompt
Dive into the world of augmented reality, virtual reality, and immersive content. This module examines how innovative experiences—from behind-the-scenes access to virtual stadiums—are captivating fans, connecting global audiences, and redefining what it means to follow sports.
What's included
6 videos3 readings2 assignments1 discussion prompt
Understand the rise of esports and the emergence of digital-only sports formats. You’ll explore how traditional sports are adapting, how new revenue and community models are developing, and what lessons can be learned from the fast-paced world of competitive gaming.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
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Instructor
Explore more from Design and Product
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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