Trends and Innovations in Sports Media

7 days left! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.

Trends and Innovations in Sports Media

This course is part of Revolution in Sports Media: Innovative Strategies Specialization

Instructor: Marisa Sáenz

Included with

Learn more

Ask Coursera

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand the impact of OTT and on-demand media models in sports
Explore immersive media formats and behind-the-scenes experiences
Analyze how esports and new formats are reshaping fan consumption

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Revolution in Sports Media: Innovative Strategies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Explore the cutting edge of sports media as this course unpacks the trends and technologies redefining how fans consume and engage with content. From the explosive rise of streaming and OTT platforms to the pivot toward direct-to-consumer strategies, you’ll learn how personalized, on-demand media is becoming the new norm—and how to craft experiences that meet evolving expectations.

Delve into the world of immersive media, where augmented and virtual reality, exclusive behind-the-scenes access, and interactive stadium experiences are reshaping what it means to be a fan. You'll also examine how esports, innovative digital formats, and new monetization strategies are unlocking fresh opportunities for growth and engagement. By the end of the course, you’ll be equipped with forward-thinking tools and insights to thrive in the fast-changing sports media space—and to help shape where it goes next.

Explore the rapid rise of streaming and over-the-top (OTT) platforms in sports media. This module covers the evolution of digital platforms, the shift to direct-to-consumer models, and the technical and market challenges that come with distributing live sports to global audiences.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videosTotal 38 minutes

History and market entry of streaming platforms in sports media8 minutes
How Digital Platforms are Redefining Fan Engagement6 minutes
The Evolution of Direct to Consumers models in Sports Organizations6 minutes
Revenue Opportunities and Challenges of Direct to consumers Models7 minutes
Technical Challenges in Streaming Live Sports6 minutes
Exploring New Markets Through Over-the-top Platforms6 minutes

3 readingsTotal 160 minutes

Complementary Resources on The Rise of Digital Platforms60 minutes
Complementary Resources on Direct-to-Consumer (D2C) Models40 minutes
Complementary Resources on Challenges and Opportunities in OTT Distribution60 minutes

2 assignmentsTotal 60 minutes

Streaming Services and OTT Platforms30 minutes
Streaming Services and OTT Platforms30 minutes

1 discussion promptTotal 10 minutes

Streaming Services and OTT Platforms10 minutes

Discover how data-driven personalization and on-demand content are revolutionizing the way fans engage with sports. Learn about the strategies and technologies behind tailored highlights, always-on access, and creating unique fan experiences across digital platforms.

What's included

5 videos3 readings2 assignments1 discussion prompt

5 videosTotal 32 minutes

The Role of Data in Personalized Sports Media5 minutes
Personalization Strategies for Engaging Fans6 minutes
From Live Matches to Highlights: Crafting Tailored Experiences7 minutes
Tools and Technologies Driving Personalized Highlights7 minutes
The Growing Demand for 24/7 Access to Sports Media7 minutes

3 readingsTotal 185 minutes

Complementary Resources on Personalization in the Fan Experience80 minutes
Complementary Resources on Strategies for Tailoring Sports Highlights60 minutes
Complementary Resources on The Rise of On-Demand Sports Media45 minutes

2 assignmentsTotal 60 minutes

Personalization and On-Demand Content30 minutes
Personalization and On-Demand Content30 minutes

1 discussion promptTotal 10 minutes

Personalization and On-Demand Content10 minutes

Dive into the world of augmented reality, virtual reality, and immersive content. This module examines how innovative experiences—from behind-the-scenes access to virtual stadiums—are captivating fans, connecting global audiences, and redefining what it means to follow sports.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videosTotal 39 minutes

How Augmented Reality and Virtual Reality Are Shaping the Future of Fan Experiences7 minutes
Challenges and Opportunities for Augmented Reality and Virtual Reality in Sports7 minutes
Why Behind-the-Scenes Content Appeals to Younger Audiences6 minutes
Real Madrid’s Behind-the-Champions Series: A Case Study6 minutes
Leveraging Tech to Bring the Stadium Experience Home6 minutes
Connecting Fans Globally Through Immersive Media7 minutes

3 readingsTotal 205 minutes

Complementary Resources on AR and VR in Sports Media60 minutes
Complementary Resources on Behind-the-Scenes Content55 minutes
Complementary Resources on Stadium Experiences for Remote Viewers90 minutes

2 assignmentsTotal 60 minutes

Immersive Experiences in Sports Media30 minutes
Immersive Experiences in Sports Media30 minutes

1 discussion promptTotal 10 minutes

Immersive Experiences in Sports Media10 minutes

Understand the rise of esports and the emergence of digital-only sports formats. You’ll explore how traditional sports are adapting, how new revenue and community models are developing, and what lessons can be learned from the fast-paced world of competitive gaming.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videosTotal 38 minutes

Esports as a Parallel Sports Media Ecosystem8 minutes
Lessons Traditional Sports Media Can Learn from Esports6 minutes
Innovations in Traditional Sports Formats5 minutes
Engaging Younger Audiences with New Formats7 minutes
Revenue Models in Digital-Only Sports Formats5 minutes
Community Building in Digital-Only Sports Formats7 minutes

3 readingsTotal 150 minutes

Complementary Resources on The Rise of Esports60 minutes
Complementary Resources on Adapting Traditional Sports Formats45 minutes
Complementary Resources on Monetization of Digital-Only Sports45 minutes

2 assignmentsTotal 60 minutes

The Role of Esports and New Formats30 minutes
The Role of Esports and New Formats30 minutes

1 discussion promptTotal 10 minutes

The Role of Esports and New Formats10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Marisa Sáenz

Real Madrid Graduate School Universidad Europea

70 Courses9,858 learners

Offered by

Real Madrid Graduate School Universidad Europea

Explore more from Design and Product

Real Madrid Graduate School Universidad Europea
The Future of Sports Media and Challenges Ahead
Course
Status: Free Trial
Category: Credit offered
Real Madrid Graduate School Universidad Europea
The Evolution of Sports Media
Course
Status: Free Trial
Category: Credit offered
Real Madrid Graduate School Universidad Europea
Revolution in Sports Media: Innovative Strategies
Specialization
Status: Free Trial
Category: Credit offered
Real Madrid Graduate School Universidad Europea
Sports Marketing Strategies & Innovation
Course
Status: Free Trial
Category: Credit offered

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.