New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

Technology Commercialization, Part 1: Setting up your Idea Filtering System
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Technology Commercialization, Part 1: Setting up your Idea Filtering System

Instructor: Mark Wilson
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What you'll learn
Students will be able to apply tools to guide concept-stage innovation and development.
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There are 4 modules in this course
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Reviewed on Aug 7, 2017
Excellent, easy to put it into practice, thank you!
Reviewed on Aug 17, 2021
Brilliant. Must-take for a tech. startup leader or innovation portfolio owner. Highly recommend. 1 week.
Reviewed on Oct 29, 2017
Proved to be very useful for me personally. Would be great to see part 2 now!

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