The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities. In addition to firms that have failed, we will look at some that have survived and are doing well. What are their strategies for survival? By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them. Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work. Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another.
YR
Thanks for offering this course as MOOC on Cursera.
CM
Very cool to have failures as the focal point for case studies.
PP
Thank you for this course make me understand disruption technology and how to survive.
VR
Very nicely constructed and informative course with apt examples
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Even in 2024, this course still proves itself; and is extremely valuable for business managers wide across the spectrum. Professor Henry C. Lucas has presented the topic is the most concise manner. I consider the wisdom of the course is applicable in all aspects of one's daily life too.
Very nicely constructed and informative course with apt examples
Thank you for this amazing course, it blows my mind. The course provides real-world examples and perspective. Lessons are never getting old, especially at this time. Disruptive technologies keep moving on. Now with AI around, the future is hard to predict. Every company, even the too-big-to-fail ones, will need to be careful about the plans and strategies they make to avoid the worst scenario. Even individuals must self-update and upgrade their skills to adapt to disruptive technologies. In the storm of AI, being part of the workforce will be a challenge.
This has to be one of the best courses out there. Legacy companies with reputation and huge share of the market failed to realize the the contribution of digital technologies. They lost share within a short time and their management couldn't cope up the technologies rapidly. As a result, their reluctance resulted to the demise. Professor Lucas referred to Blockbuster, Borders and Kodak as the three amigos and gives a deep research about their problems and disruptions.
The course is fun and informative. I learned many things and broaden my perspective on surviving disruption more practically. I also observed many good adopters and change refusing companies and see the consequences. Thank you professor, I also like Franky.
Such a wonderful instructor to learn disruptive technology. sure will learn and understand whats all about surviving disruptive technology, because the entire module is filled with real time examples ..
Thank you for this course make me understand disruption technology and how to survive.
Very cool to have failures as the focal point for case studies.
Great insights, great Professor - thanks for the nice course
Great intro to disruptive technology and theyr effects!
Very interesting course
Amazing Teacher!
More interest
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There are many industries covered in this survey of industries. For the economy and consumers, disruptive change is good, as new business models, and products and services, are created to replace old ones.
Thanks for offering this course as MOOC on Cursera.
Good course.
The class content is 5 stars, but the class suffers from Quality Assurance issues. Unfortunately at the time I took this class: 1) several mismatch between transcripts and videos; 2) mid term and final exams rely on case studies that were not provided; 3) the addition of a video that had nothing to do with the class at all.