About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Intermediate Level

Basic Python proficiency, including Python's built-in functions, logic, and data structures, is recommended.

Approx. 10 hours to complete
English

What you will learn

  • Describe the concept of network analysis and related terminology

  • Apply network analysis to marketing data via a peer-graded project

  • Visualize a network based on centrality and other statistics via homework

  • Extract marketing insights from a network via a peer-graded project

Skills you will gain

  • Python Programming
  • Network Analysis
  • Text Datasets
  • Marketing Analytics
  • Social Network
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level

Basic Python proficiency, including Python's built-in functions, logic, and data structures, is recommended.

Approx. 10 hours to complete
English

Offered by

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University of Colorado Boulder

Start working towards your degree

This Course is part of an online degree program offered by the University of Colorado Boulder. When you enroll in a for-credit non-degree course through the university and complete it online, it counts as credit hours towards a degree at CU-Boulder. All you have to do is apply through the university.

Syllabus - What you will learn from this course

Week
1
Week 1
1 hour to complete

Network Analysis Introduction and Terminology

1 hour to complete
2 videos (Total 32 min), 3 readings
Week
2
Week 2
1 hour to complete

Network Analysis Data Structures and Calculations

1 hour to complete
2 videos (Total 20 min), 1 reading, 1 quiz
Week
3
Week 3
4 hours to complete

Preparing and Visualizing Social Networks

4 hours to complete
1 video (Total 17 min), 2 readings, 2 quizzes
Week
4
Week 4
4 hours to complete

Preparing and Visualizing Semantic Networks

4 hours to complete
1 video (Total 12 min), 2 readings, 2 quizzes

About the Text Marketing Analytics Specialization

Text Marketing Analytics

Frequently Asked Questions

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