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The Search for Great Ideas: Harnessing creativity to empower innovation.

This course is part of How to Start Your Own Business Specialization

Instructors: Ken Szymusiak

24,479 already enrolled

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

324 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

95%

Most learners liked this course

3 modules

Gain insight into a topic and learn the fundamentals.

324 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

95%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the How to Start Your Own Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.

Module details

How do entrepreneurs come up with great ideas? This is an age old question. Lets explore where great ideas and solutions come from and how to put yourself in a position to change the business world.

What's included

4 videos2 peer reviews

In this module we will explore the lessons of Design Thinking Methodology and how it can be used as a powerful tool for developing new and innovative solutions.

What's included

4 videos3 peer reviews

More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.

What's included

3 videos1 peer review

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Instructor ratings

(57 ratings)

Ken Szymusiak

Michigan State University

6 Courses116,453 learners

Offered by

Michigan State University

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Showing 3 of 324

Reviewed on Jun 11, 2016

Interesting, gave an unique approach to innovation and creativity.

Reviewed on Oct 4, 2016

Finding this course very useful and practical. One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.

Reviewed on Oct 25, 2018

Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.

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